To become a better writer, you need to develop two key skills. First, you need to know how to write tight, snappy copy – which is not something we learnt at… READ MORE
5 Actionable Tips To Create Good SEO Content
Creating good SEO content is not as difficult as you might think. It does not involve a strict structure that you have to respect or rules, like inserting a keyword… READ MORE
Six Pieces of Feedback Every Business Blogger Has Heard
If you write a blog for a business, then you have probably heard umpteen suggestions from clients who are looking for a bit more razzmatazz to boost their online profile…. READ MORE
Sub-Editing and Proofreading One-Day Short Course
Who can benefit from this sub-editing and proofreading workshop? This subbing course will help anyone improve their editing skills, regardless of whether they’re new to editing or are an experienced… READ MORE
Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy
Simply creating content is not guaranteed to grab and keep the attention of your readers. Instead, the writer has to create an intangible connection with the audience so they get… READ MORE
Writing for the web one-day short course – Sydney
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and… READ MORE
7 Things Your Blog Readers Want from You
Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first… READ MORE