93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy, and only 33% say they are effective at content marketing.1 With brands publishing… READ MORE
Exploiting Video in Your Content Strategy
It is widely accepted that video can work as a strategic marketing and sales tool by improving conversion rates, increasing user engagement and providing an opportunity for user-generated content. At… READ MORE
An Interview with Tim Washer: Taking Your Content From Boring to Found
Earlier this year, Tim Washer gave an inspiring address at Content Marketing World in Sydney. It gave hope to all corporate, cubicle-bound B2B marketers: it really is OK to add… READ MORE
What Is Content Marketing?
One of the key Australian trends for 2013 that we discussed in our article Marketing Predictions For Australian Marketers In 2013 was ‘Content is King’. Everywhere you look, people are… READ MORE
27 Ways To Improve Your Content
By now you would have heard the saying ‘content is king’, however, it’s not just ‘content’ but ‘quality content‘ that is the holy grail. In our article Marketing Predictions for… READ MORE
Create Web Video Like A Pro
We all know by now about the power of web video and how important it is for a well-rounded content strategy. So we decided to talk to someone with expertise… READ MORE