If you have to choose a digital platform to market your business, what will it be and why? While many people are no expert in marketing, one of the most probable response you’ll hear is that social media sites are your best bet. Why? It is because everyone knows that a massive number of internet… READ MORE
Why the Future of Content Will Be User Created & Controlled
We’ve all heard of user generated content (UGC), a staple of any content marketing strategy. While the power of UGC can’t be refuted, all good things eventually evolve. So what is the natural evolution of UGC? The answer is user created and controlled content, a form of content that has already found its footing amongst… READ MORE
Importance of Adding Influencers to Your Content Marketing Strategy
If you’re looking to grow your business you first need people to buy your products and trust your brand. You’ll want to create reassurance within your target audience that when purchasing from you, they’ll receive high quality products and a good consumer experience. More often than not, users trek through customer review after customer review,… READ MORE
6 Free Marketing Plan Templates
(And Why Your Business Should Be Using One!) Used correctly, a marketing plan should be the engine that powers, steers and grows the success of your business. A marketing plan is absolutely essential when it comes to mapping out the strategies and tactics that will not only help you grow brand recognition, but make those… READ MORE
Five Tips for An Effective Multilingual Content Marketing Strategy
Are you resting easy now that you think your company has finally figured out its content marketing? Well, we hate to burst your bubble, but your content marketing journey has just begun. The next big goal for your content marketing team is to get a head start on multilingual content marketing. Not exactly sure what… READ MORE
Australian Marketing Conferences and Events – November 2017
November is here! The silly season is right on our doorstep. Before the year escapes us, take five minutes out of your day to peruse our list of upcoming Australian marketing events for November 2017 below and seize the day! At Marketing.com.au we strive to keep you updated on the most popular upcoming Marketing events… READ MORE
Digital Stream – Content Chaos, are you ready to disrupt?
Generating and sharing compelling content has quickly become a vital weapon in the professional services marketing arsenal. But how do you meet the challenge to produce professional content that cuts through the clutter and finds its way to the right audience? Melita Francis from Melita.Digital will share her thoughts on the current content marketing landscape… READ MORE
AMI: Customer Centric Marketing
The most effective way to build company value and deliver sustainable growth is through creating a unique customer experience. This breakfast is a close and personal seminar and chance to interact and network with two leading marketing minds, Mathew Tice, founding partner and managing director for Asia-Pacific at the Palladium Group, and Katharina Kuehn, a… READ MORE
Content Marketing Fundamental Workshop
“Content marketing is a marketing technique concerned with creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action” (The Content Marketing Institute 2013). In this one day intensive workshop participants will learn the principles and methodology of… READ MORE
Content Strategy Masterclass
93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy, and only 33% say they are effective at content marketing.1 With brands publishing so much content every day, the question is no longer whether you should be creating content, but how to make your content more effective in… READ MORE