Seth Godin really needs no introduction, his name is synonymous with the world of Marketing. I, like millions of others, have been a big fan of his for years now. We thrive on his insightful, articulate, honest and inspiring views on human behaviour and the world of marketing. Godin is the author of 17 bestsellers,… READ MORE
How to Spend Your Marketing Budget in 2014
So, we’ve reviewed our predictions for 2013, and now it’s time to look ahead to what the future might hold. While we don’t have a crystal ball, we can still posit an educated guess about what year ahead holds for the world of marketing and your marketing budget in 2014. Our number one prediction: if… READ MORE
What are Social Influence Metrics?
Last week we discussed building your authority. One way in which you can do this it look at your social influence. When you influence someone, you have had an effect on their opinions, attitudes and/or behaviours. For example, you’ve just tried out this fantastic authentic Mexican restaurant in the city that made the best tacos… READ MORE
