What do you think about these collocations? They look like synonyms, yes? At first glance, it may seem so. Let’s start from the beginning. In order to start a business, you have to have an IDEA: What is your business about? What goods will you produce? What service will you provide? When you answer these… READ MORE
The Business Case for Social Media: How to Convince Your CEO
I feel your pain. Really, I do. Getting CEOs and senior managers on-board the social media train can be like trying to slam a revolving door: impossible. The reality is that the majority of senior managers, particularly CEOs, are of an older demographic. Social media wasn’t even a blip on the horizon when they were… READ MORE