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Promotional Products Are Worth the Investment – If You Know How to Maximise Them

February 22, 2017 By Nirelle Bennett

promotional merchandise

When it comes to promoting your brand and marketing your company, one of the popular ways is to give your clients or customers an item with your company logo and/or name on it. These are called company promotional products, and can include anything from pens and notepads to USB drives and umbrellas – the sky’s… READ MORE

Ad Spend or Editorial Placement – Advertising Versus Public Relations

November 22, 2011 By Sally Wood

money

Consumers are often unaware of product placement, of the use of integrated marketing campaigns, and celebrity and media endorsements to ensure a product’s success. These tactics are increasing due to difficulties capturing the attention of Y gen. No matter how much public relations consultants want to believe it – there is no research to support… READ MORE

Using Social Media in the Marketing Mix

October 1, 2011 By Sally Wood

In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media, this is an enormous change (source eMarketer). As more and more people adopt the use of social media in their daily lives, marketers are being… READ MORE

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