Are you under the impression social media is essential for all businesses? You could be wrong… Marketing offers a variety of channels you can use. Social media is just one… READ MORE
Six Pieces of Feedback Every Business Blogger Has Heard
If you write a blog for a business, then you have probably heard umpteen suggestions from clients who are looking for a bit more razzmatazz to boost their online profile…. READ MORE
7 Things Your Blog Readers Want from You
Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first… READ MORE
The Golden Rule of Image Use on the Internet
Blogs and websites that accept guest contributions often have a dedicated section on the site with blogging guidelines and information about image use. Funny thing is, the information can vary greatly from site… READ MORE
Taking Control of the Online Narrative: Blogging 101
Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. So, what are the insights of… READ MORE
Problogger: Introduction to Monetisation – Darren Rowse
Mr Problogger himself, Darren Rowse, put together a comprehensive introduction to monetisation. A full time blogger, Rowse makes a lucrative living from blogs like Digital Photography SchooI and TwiTip. His number one tip… READ MORE
Problogger: Rand Fishkin on SEO
According to his official bio, Rand Fishkin is the Wizard of Moz. He’s the founder and former CEO of Moz, and co-founder of Inbound.org. Fishkin is a self-confessed addict of… READ MORE
Problogger: The Visual Blog – Donna Moritz
Donna Moritz is a social media strategist and visual marketing specialist based in Queensland, Australia. She’s passionate about word of mouth marketing and content strategy and she loves visual social… READ MORE
Problogger: Attracting and Managing Online Advertisers – Lucy Feagins
Lucy Feagins established The Design Files in 2008. Today, it is the most popular design blog in Australia, with more than 200,000 unique visitors per month and over 1 million… READ MORE