Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most recently, Google pledged to render third-party cookies obsolete in Chrome to increase web browsing privacy for users. However, unlike Safari and Firefox, which have blocked… READ MORE
Master Keys to Thrifty Advertising: A Guide to Advertising on a Micro Budget
Pricey advertisement campaigns don’t always translate to abundant revenue, because, after all, advertisement in itself is just a bait: the quality of a company’s product is what really does the business. This is why having a low budget to spare for marketing needs — even though they are important — is not a threat to… READ MORE
Making the Most of Your Advertising Spend: Examples of Advertising Budgets
Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly from marketing. Advertising is far narrower than marketing and should be treated as such. In fact, advertising is just one small part of marketing. If… READ MORE