Email marketing can be a very effective strategy if it is employed correctly. Too many marketers shoot themselves in the foot and can harm their brand’s reputation and effectiveness by… READ MORE
The Pros And Cons Of Different Advertising Mediums
The advertising landscape is becoming more convoluted than ever. There are so many different advertising mediums and platforms businesses can use to their advantage, such as web, print, social and… READ MORE
Importance of Adding Influencers to Your Content Marketing Strategy
If you’re looking to grow your business you first need people to buy your products and trust your brand. You’ll want to create reassurance within your target audience that when… READ MORE
Australian Marketing Conferences and Events – August 2018
August 2018 kicks off tomorrow, so we have rounded up a list below of upcoming marketing conferences and events, right around Australia covering a great range of topics. At Marketing.com.au,… READ MORE
6 Free Marketing Plan Templates
(And Why Your Business Should Be Using One!) Used correctly, a marketing plan should be the engine that powers, steers and grows the success of your business. A marketing plan… READ MORE
Published Content and Branding: Making the Most of Your Expertise
As the case with marketing since its inception, business owners understand that positive branding helps to engage clients and bring in new business leads. Increasing these opportunities is often achieved… READ MORE
The Basics Around “on-page” SEO
SEO is constantly evolving with continual algorithm updates, ever evolving techniques and a whole load of dark magic that no-one understands… at least, that’s what you’re told. In reality, SEO… READ MORE
Will IGTV Change the Face of Video Marketing Forever?
IGTV is here and it’s got players like YouTube, Snapchat and Vimeo shaking in their boots. And rightly so, Instagram has shown us time and time again that it is… READ MORE
The Top 5 Website Issues That Are Bad for SEO
Optimising rankings can be one of the toughest disciplines in digital marketing. The balance of keyword targeting, perfecting meta data, and sourcing quality backlinks can all be extremely draining on… READ MORE
Learn 8 Things You Should See in SEO-friendly Hosting
If you’re like most other SEO professionals, then you never run out of things on your to-do list. Your list likely has ‘old friends’ on it, ranging from one-offs like… READ MORE