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Sunset Marketing: Rebuilding Trust in Australia’s Banks
May 7 @ 6:00 pm - 8:00 pm
Trust in our banking and financial institutions is low in the wake of the Banking Royal Commission.
How can marketing help to restore trust in these organisations? What new marketing strategies and tactics can be developed that will appeal to a wary and cynical audience.
The AMI NSW Sunset Marketing event will feature a panel of experts to discuss the options available to banks and other financial institutions. They bring unique perspectives based on personal and industry experience.
Global Marketing – Associate Director Brand, Segments & Campaigns
AMI Board Directors Chair
A senior marketing and sales executive and accomplished leader with more than 25 years’ experience across numerous industries, including financial services, banking, retail, Government, education and NFPs, Lynda has demonstrated strong strategic experience and commercial acumen, and a distinctive capability to synthesise research, data and insights to develop compelling brands, strategy and value propositions that create impact and sustainable value for the customer, organisation,
and broader stakeholders.
The Behavioural Architects
Strategist and researcher who combines analytical rigour and imaginative flair to develop behaviour changing ideas.
Specialties: Brand strategy and identity, advertising strategy and evaluation, creative development, qualitative research, innovation, facilitation and training.
Patrick is a Partner and Co-founder of PR agency Reputation Edge which specialises in reputation management, investor relations and media management.
Patrick began his career as a business journalist and has worked in senior corporate communications roles at NAB, Commonwealth Bank, ING, Visa, BHP, Royal Philips and Optus. He has also served in the Royal Australian Navy as a Lieutenant specialising in public affairs and media management. He advises clients on corporate positioning and advocacy, issues and crisis management, investor relations, stakeholder and reputation management, and media strategy.
Patrick holds a Degree in journalism and politics, a Master’s Degree in Communication Management (UTS) and postgraduate qualifications in management from the Macquarie Graduate School of Management.