We understand that the circumstances surrounding COVID-19 are having a huge and resounding impact on the entire Australian community.

One of these impacts is the cancellation of physical events, conferences and meetups.

During this time, we will be sharing digital events locally and internationally that you can attend online from the comfort of your home. This will help you to keep learning, improving your skills and networking.

 

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Social Media Course Sydney 2020: put social media to work for your business

March 6

A one-day training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. Classes are small (up to 12 people.) It’s a live, in-person workshop with an experienced educator.

 

What’s in the social media course?

This is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are:

1. Big picture / strategic thinking

  • the key principles for success in the long run
  • what you can learn from businesses using it well
  • what you can expect to get out of social media
  • where social media fits in with your overall marketing
  • which social media platforms to use

2. Key aspects of developing the major platforms

Facebook

  • how to use Facebook for marketing your business
  • tips for maximising the effectiveness of Facebook
  • what to post on Facebook / what works best
  • examples of best practice (small business and large)
  • an intro to Facebook advertising
  • Facebook learning resources

Instagram

  • how to use Instagram for marketing your business
  • tips for maximising the effectiveness of Instagram
  • what to post on Instagram / what works best
  • examples of best practice (small business and large)
  • Instagram learning resources

Twitter

  • how to use Twitter for marketing your business
  • tips for maximising the effectiveness of Twitter
  • what to tweet about / what works best
  • an explanation of the key Twitter tools
  • examples of best practice (small business and large)
  • Twitter learning resources

Linkedin

  • how to use Linkedin for networking, branding and B2B
  • tips for maximising the effectiveness of Linkedin
  • examples of business people using Linkedin well
  • Linkedin learning resources

YouTube

  • how to use YouTube & videos for marketing your business
  • tips for maximising the effectiveness of YouTube
  • types of videos you can put on YouTube / what works best
  • examples of best practice (small business and large)
  • YouTube learning resources

Blogging

  • how to use blogging for marketing your business
  • tips for maximising the effectiveness of your blog
  • what to blog about / genres of blog posts
  • examples of best practice (small business and large)
  • blogging learning resources

3. Social media planning

  • the key elements of a social media plan
  • prac session where we brainstorm content ideas
  • the steps to take you from ideas to plan to implementation
  • how to schedule content to platforms ahead of time

4. Key issues

  • how to build and then interact with your community
  • what to do about negative comments
  • how to measure ROI (return on investment)

5. Starting and managing your time

  • intro to social media sharing platforms
  • how to schedule platforms ahead of time
  • how to feed and interlink your social media and website
  • other tips to help you save time

Venue

Media School Studio – Sydney
335 Clovelly Road
Clovelly, NSW 2031 Australia