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Social Media Course Sydney 2020: put social media to work for your business

March 6

A one-day training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. Classes are small (up to 12 people.) It’s a live, in-person workshop with an experienced educator.

 

What’s in the social media course?

This is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are:

1. Big picture / strategic thinking

  • the key principles for success in the long run
  • what you can learn from businesses using it well
  • what you can expect to get out of social media
  • where social media fits in with your overall marketing
  • which social media platforms to use

2. Key aspects of developing the major platforms

Facebook

  • how to use Facebook for marketing your business
  • tips for maximising the effectiveness of Facebook
  • what to post on Facebook / what works best
  • examples of best practice (small business and large)
  • an intro to Facebook advertising
  • Facebook learning resources

Instagram

  • how to use Instagram for marketing your business
  • tips for maximising the effectiveness of Instagram
  • what to post on Instagram / what works best
  • examples of best practice (small business and large)
  • Instagram learning resources

Twitter

  • how to use Twitter for marketing your business
  • tips for maximising the effectiveness of Twitter
  • what to tweet about / what works best
  • an explanation of the key Twitter tools
  • examples of best practice (small business and large)
  • Twitter learning resources

Linkedin

  • how to use Linkedin for networking, branding and B2B
  • tips for maximising the effectiveness of Linkedin
  • examples of business people using Linkedin well
  • Linkedin learning resources

YouTube

  • how to use YouTube & videos for marketing your business
  • tips for maximising the effectiveness of YouTube
  • types of videos you can put on YouTube / what works best
  • examples of best practice (small business and large)
  • YouTube learning resources

Blogging

  • how to use blogging for marketing your business
  • tips for maximising the effectiveness of your blog
  • what to blog about / genres of blog posts
  • examples of best practice (small business and large)
  • blogging learning resources

3. Social media planning

  • the key elements of a social media plan
  • prac session where we brainstorm content ideas
  • the steps to take you from ideas to plan to implementation
  • how to schedule content to platforms ahead of time

4. Key issues

  • how to build and then interact with your community
  • what to do about negative comments
  • how to measure ROI (return on investment)

5. Starting and managing your time

  • intro to social media sharing platforms
  • how to schedule platforms ahead of time
  • how to feed and interlink your social media and website
  • other tips to help you save time

Venue

Media School Studio – Sydney
335 Clovelly Road
Clovelly, NSW 2031 Australia