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Google AdWords: How to Set Up a Campaign in 10 Simple Steps

July 24, 2015 By Sally Wood

If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.

How to Use Facebook Adverts Demographic Targeting

February 12, 2015 By Sally Wood

facebook adverts demographic targeting

Recently we took you through How to Know What Type of Facebook Advert to Use, along with a whole raft of general Facebook advert tips and tricks. But, what we… READ MORE

Marketing Conferences and Events – February 2015

January 29, 2015 By Calie Salter

Australian Marketing Events Lanyard

With 2015 already in full swing, now is the time to set all your personal and professional development goals in motion. One of the best ways to do so is… READ MORE

How to Know What Type of Facebook Advert to Use

January 16, 2015 By Sally Wood

Facebook Advertising Essentials

Facebook is huge. There is simply no denying it. As of September 2014, there are, on average: 864 million daily active users 703 million mobile daily active users 1.35 billion… READ MORE

Marketing Predictions For 2015

December 17, 2014 By Sally Wood

I know, I know. I’ve only just gotten used to writing 2014 as well. But, it’s time we all faced the truth: 2014 is drawing to a close. As such,… READ MORE

The Definitive List of Social Media Monitoring Tools

November 28, 2014 By Sally Wood

vector of multiple devices and social media tools

The key to making the most of social media is listening to what your audience is saying about you, your brand, and your products and services, followed by analysing the data…. READ MORE

Top 10 Essentials for Facebook Advertising

September 18, 2014 By Sally Wood

Facebook Advertising Essentials

The promises splashed across the Facebook for Business homepage are fairly outlandish: find new customers, boost sales, meet your business goals. Dig a little deeper, and Facebook’s marketing promises become… READ MORE

Crushing the World of Mobile Apps: An Australian Case Study

July 17, 2014 By Sally Wood

Established by long-time collaborators Nic Blair and Shon Siemonek in December 2012, Brisbane-based Brus Media is quickly gaining momentum within the mobile app market. An affiliate network, focused on performance-based… READ MORE

Creativa’s Greatest Ever Practical Guide to YouTube Optimization

April 16, 2014 By Sally Wood

YouTube

YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and… READ MORE

9 Killer Excel Templates For Marketers

February 18, 2014 By Sally Wood

Excel Template Marketers

Updated: 9th December 2018 Generally speaking, us professional marketers are great with words, but not quite so confident with numbers. So, why not take the hassle out of your calculations… READ MORE

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