YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and… READ MORE
9 Killer Excel Templates For Marketers
Updated: 9th December 2018 Generally speaking, us professional marketers are great with words, but not quite so confident with numbers. So, why not take the hassle out of your calculations… READ MORE
Anatomy Of A Google Results Page – Part 2
Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have… READ MORE
Anatomy Of A Google Results Page – Part 1
Successful search engine optimisation requires an understanding of how Google works. If you want your site to achieve a high ranking, it is crucial to first familiarise yourself with the… READ MORE
10 Tips for Writing Effective Advertising Copy
Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can… READ MORE
Why Don’t Our Videos Rank On YouTube? Busting The Mystery Behind YouTube Rankings
For someone trying to optimise their businesses videos on YouTube, it may seem as though YouTube rankings are pretty much random. This realisation can be pretty frustrating, but let me… READ MORE
Making the Most of Your Advertising Spend: Examples of Advertising Budgets
Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly… READ MORE
Google Launches AdWords for Video
With the introduction of AdWords for video, Google has finally taken a step towards combatting (and more importantly harnessing) the power of YouTube. Google claims that advertisers will “reach viewers… READ MORE
Who Knew Insurance was so Expensive: Topping Google AdWords Cost-Per-Click List for 2011
So, by now, we all know what Google AdWords are, right? For those of you that have had your heads buried in the sand for the last 10 years or… READ MORE
Ad Spend or Editorial Placement – Advertising Versus Public Relations
Consumers are often unaware of product placement, of the use of integrated marketing campaigns, and celebrity and media endorsements to ensure a product’s success. These tactics are increasing due to… READ MORE