The key to making the most of social media is listening to what your audience is saying about you, your brand, and your products and services, followed by analysing the data…. READ MORE
Top 10 Essentials for Facebook Advertising
The promises splashed across the Facebook for Business homepage are fairly outlandish: find new customers, boost sales, meet your business goals. Dig a little deeper, and Facebook’s marketing promises become… READ MORE
Crushing the World of Mobile Apps: An Australian Case Study
Established by long-time collaborators Nic Blair and Shon Siemonek in December 2012, Brisbane-based Brus Media is quickly gaining momentum within the mobile app market. An affiliate network, focused on performance-based… READ MORE
Creativa’s Greatest Ever Practical Guide to YouTube Optimization
YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and… READ MORE
9 Killer Excel Templates For Marketers
Updated: 9th December 2018 Generally speaking, us professional marketers are great with words, but not quite so confident with numbers. So, why not take the hassle out of your calculations… READ MORE
Anatomy Of A Google Results Page – Part 2
Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have… READ MORE
Anatomy Of A Google Results Page – Part 1
Successful search engine optimisation requires an understanding of how Google works. If you want your site to achieve a high ranking, it is crucial to first familiarise yourself with the… READ MORE
10 Tips for Writing Effective Advertising Copy
Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can… READ MORE
Why Don’t Our Videos Rank On YouTube? Busting The Mystery Behind YouTube Rankings
For someone trying to optimise their businesses videos on YouTube, it may seem as though YouTube rankings are pretty much random. This realisation can be pretty frustrating, but let me… READ MORE
Making the Most of Your Advertising Spend: Examples of Advertising Budgets
Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly… READ MORE