In this article, we’ll take a look at how data modulation in synchronization with your marketing mix can build traction and drive impact through sales and account led programs. Organisations that deploy a data-centric approach and build the strategic insight frameworks ingrained within their M³ (Marketing Measured Metrics) model are the ones who will attain… READ MORE
By using simple online surveys, you can harness the wisdom of the crowds without needing to break the bank. You will have an opportunity to
As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
Analysing your online efforts is perhaps the most important part of any online marketing strategy. Web analytics are the most useful form of feedback that any online marketer can obtain and we all know how important feedback is in formulating future strategies. The sheer size of the competition that you are trying to claim
Surveys are an incredibly useful tool in collecting data and gaining insights. Surveys have always been a key marketing tool because of their ability to gain information from large sections of society in help predict trends, understand particular tastes and identify a potential customer base.
With 2015 already in full swing, now is the time to set all your personal and professional development goals in motion. One of the best ways to do so is by getting more involved in the marketing industry at large and attending marketing conferences and events. Not only are marketing conferences and events a great… READ MORE
With less than 8 weeks until Christmas, make sure that you don’t let 2014 pass you by without getting yourself along to some of the great Australian marketing conferences and events that are being held in November right around the country. You can find out some information about the events below on our marketing conferences… READ MORE
Imagine this. You’ve just won a big contract from your local council. They want you to come up with a marketing campaign to reduce instances of underage drinking within the local community. There is going to be a whole raft of people who need to change their behaviour to make this objective a reality. There… READ MORE
Have you ever embarked upon a new whizz bang marketing program without first sitting down and plotting out your marketing objectives? I know I have. Have you ever decided that you need a brand new website, or a new set of brochures, without first taking stock to determine how all this new marketing collateral will… READ MORE
Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time for a spot of market research. As with any type of research, the whole point of market research is to collate as much information as… READ MORE