(And Why Your Business Should Be Using One!) Used correctly, a marketing plan should be the engine that powers, steers and grows the success of your business. A marketing plan is absolutely essential when it comes to mapping out the strategies and tactics that will not only help you grow brand recognition, but make those… READ MORE
Australian Marketing Conferences and Events – July 2017
It’s the middle of winter and you might not feel like getting out and about in this cooler weather. That was until you saw the great list of upcoming Australian marketing events that are being held in various locations around Australia this July. The Marketing.com.au team are passionate about keeping you updated on the most… READ MORE
Australian Marketing Conferences and Events – May 2017
We’re well into the second quarter of 2017 now, so if you haven’t had the time to get yourself along to any marketing events, this month leaves you no excuses with the great variety of upcoming marketing events and conferences for May 2017. We like to keep you updated on the most popular upcoming Marketing… READ MORE
Maximising Revenue Potential Through Account Based Marketing
It’s important to fine tune marketing against a known set of customers and then lift the levels of engagement and subsequent lead conversation you see within those customers. Account Based Marketing (ABM) allows you to target your marketing to only those you’re looking to build business with. We’ve all worked through the scenario where as marketers,… READ MORE
7 Practical Strategies to Promote Your Hospitality Business
A hospitality business requires a steady flow of revenue to survive. Like any other business, you need to come up with creative ways to market your brand out there. People must know the services your offer and your location, which is only possible through a well-planned marketing strategy. To promote your hospitality business, there are… READ MORE
Why Research Skills Are Becoming More Important in Marketing
Marketing is one of the most interesting job sectors to follow right now. According to recent estimates, the Australian advertising industry alone is expected to be worth $16.4 billion by 2019, up from $12.9 billion in 2014¹. As the market widens, though, so too does the skill set for the job. Research skills are becoming… READ MORE
7 Ways to Land Your Dream Job in Digital Marketing
If you’re trying to find a job in the digital marketing field, you’re not alone. As one of the fastest growing industries of recent years, digital marketing is an attractive, highly popular career option. It’s not hard to see why. As well as being an exciting and constantly evolving industry, digital marketing involves a unique… READ MORE
Developing Competitive Advantage Through Customer Service
Some businessmen claim that customer service makes all the difference in the business arena. Others are not so convinced and argue that it has lost the power to make or break a business. They think it is high time to rewrite the textbook and that competitive advantage as we knew it no longer exists. It’s… READ MORE
The Power of Data in Marketing
In this article, we’ll take a look at how data modulation in synchronization with your marketing mix can build traction and drive impact through sales and account led programs. Organisations that deploy a data-centric approach and build the strategic insight frameworks ingrained within their M³ (Marketing Measured Metrics) model are the ones who will attain… READ MORE
How to Use Online Surveys to Test Marketing Messages
By using simple online surveys, you can harness the wisdom of the crowds without needing to break the bank. You will have an opportunity to