Surveys are an incredibly useful tool in collecting data and gaining insights. Surveys have always been a key marketing tool because of their ability to gain information from large sections of society in help predict trends, understand particular tastes and identify a potential customer base.
Marketing Conferences and Events – February 2015
With 2015 already in full swing, now is the time to set all your personal and professional development goals in motion. One of the best ways to do so is by getting more involved in the marketing industry at large and attending marketing conferences and events. Not only are marketing conferences and events a great… READ MORE
Marketing Conferences and Events for November 2014
With less than 8 weeks until Christmas, make sure that you don’t let 2014 pass you by without getting yourself along to some of the great Australian marketing conferences and events that are being held in November right around the country. You can find out some information about the events below on our marketing conferences… READ MORE
A Step-by-Step Guide to Market Segmentation
Imagine this. You’ve just won a big contract from your local council. They want you to come up with a marketing campaign to reduce instances of underage drinking within the local community. There is going to be a whole raft of people who need to change their behaviour to make this objective a reality. There… READ MORE
How to Define Your SMART Marketing Objectives
Have you ever embarked upon a new whizz bang marketing program without first sitting down and plotting out your marketing objectives? I know I have. Have you ever decided that you need a brand new website, or a new set of brochures, without first taking stock to determine how all this new marketing collateral will… READ MORE
Five Simple (and one complicated) Steps to Effective Market Research
Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time for a spot of market research. As with any type of research, the whole point of market research is to collate as much information as… READ MORE
5 of the Top Trends in Market Research for 2012
As a market researcher, the pressure is always on to deliver the most insightful and actionable results for your clients. You need to keep your finger on the pulse of what the upcoming trends are, so you can develop research methods that will help you to use these trends to your advantage and keep one… READ MORE