In our seventh year, it’s been a great year of knowledge sharing for Marketing.com.au! Since our website first launched back in 2011, our team have been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. This year we’ve had articles on… READ MORE
Time Management for Marketers
How to Keep Your Head and Health in Top Gear Unless you can add more than 24 hours in a day, you will need to have excellent time management skills in your work and your life. Start with creating a plan and following it. This will help you make the most efficient use of your… READ MORE
5 Tips for University Students to Help Kickstart Your Career in Digital Marketing
Having been born a first-generation Australian with immigrant parents who value good education, I was always pushed to perform the best academically. Against their will for me to study Medicine or Law, I’m currently completing my double bachelor’s degree in Business and Information Technology, majoring in Marketing and Enterprise Systems Development at the University of… READ MORE
Top Three Australian Advertising Podcasts to Get Your Ears Around
Podcasts are a great way to up-skill and learn on the go. There’s a podcast on everything you could possibly imagine across all sorts of categories – comedy, sports, and crime. Advertising and marketing in Australia has some quality listening available from professional marketing and advertising trade publications. Editors and reporters share the latest industry… READ MORE
The Essentials of Hospitality Marketing
In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat business. In order to effectively market your business in the digital space, follow these 7 essential tips for hospitality marketing. 1. Identify Your Target Audience… READ MORE
6 Free Marketing Plan Templates
(And Why Your Business Should Be Using One!) Used correctly, a marketing plan should be the engine that powers, steers and grows the success of your business. A marketing plan is absolutely essential when it comes to mapping out the strategies and tactics that will not only help you grow brand recognition, but make those… READ MORE
Australian Marketing Conferences and Events – July 2017
It’s the middle of winter and you might not feel like getting out and about in this cooler weather. That was until you saw the great list of upcoming Australian marketing events that are being held in various locations around Australia this July. The Marketing.com.au team are passionate about keeping you updated on the most… READ MORE
Australian Marketing Conferences and Events – May 2017
We’re well into the second quarter of 2017 now, so if you haven’t had the time to get yourself along to any marketing events, this month leaves you no excuses with the great variety of upcoming marketing events and conferences for May 2017. We like to keep you updated on the most popular upcoming Marketing… READ MORE
Maximising Revenue Potential Through Account Based Marketing
It’s important to fine tune marketing against a known set of customers and then lift the levels of engagement and subsequent lead conversation you see within those customers. Account Based Marketing (ABM) allows you to target your marketing to only those you’re looking to build business with. We’ve all worked through the scenario where as marketers,… READ MORE
7 Practical Strategies to Promote Your Hospitality Business
A hospitality business requires a steady flow of revenue to survive. Like any other business, you need to come up with creative ways to market your brand out there. People must know the services your offer and your location, which is only possible through a well-planned marketing strategy. To promote your hospitality business, there are… READ MORE
