Devising a great marketing plan will take more than just sitting down and chalking down your ideas. Make sure that you understand what your business’ core mechanics are, whom you… READ MORE
Marketing Predictions for 2016
One constant will remain in the marketing world during 2016 – everything will change.
What was new and exciting this year will already be old, tired and ignored.
Sure-fire ways to engage with customers will fail and you’ll have to sit down and figure it out all over again.
Top 10 Marketing.com.au Articles of 2015
As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
15 Tools for Effective Web Analytics
Analysing your online efforts is perhaps the most important part of any online marketing strategy. Web analytics are the most useful form of feedback that any online marketer can obtain and we all know how important feedback is in formulating future strategies. The sheer size of the competition that you are trying to claim
Intelligent Online Marketing Content – Avoid Over-Selling And Repelling
Whether you’re a sole trader or large-scale enterprise, newsletters, blogs, articles and other less intrusive forms of communication are highly beneficial marketing tools. These mostly online information channels not only… READ MORE
How to Use MailChimp
MailChimp is a simple, but incredibly useful tool for all your email marketing needs. It allows you to create striking, effective email marketing campaigns through simple drag and drop functionality… READ MORE
How to Write Compelling Online Copy
Writing compelling online copy is a tough job. Not only do you have to create effective copy for an easily distracted audience (that has an enormous amount of information at… READ MORE
How to Use Media in WordPress Pages and Posts
In today’s time-poor, information dense marketing industry, the use of media in pages and posts is an important way to grab and hold attention. So, here is a guide to… READ MORE
The Content Marketing Matrix and How to Satisfy Your Readers Needs (as well as SEO Considerations)
Obviously, when you first start blogging, you quickly come to realise that your business niche is constrained and you need readers. So, your content should center on the areas in… READ MORE
Marketing Conferences and Events – February 2015
With 2015 already in full swing, now is the time to set all your personal and professional development goals in motion. One of the best ways to do so is… READ MORE