Finally perfected your product and sussed out your service lines? But just not sure how to market to the masses? Then why not go with a promotion? Everyone likes a… READ MORE
The Marketing Industry Job Hunt: Recruitment Agencies
So, we all know that the Australian job market has been slow recently. In fact, according to The Australian newspaper, “it is harder for the unemployed to get a job… READ MORE
A Step-By-Step Guide to Marketing Budget Plans
Regardless of whether you own a small business or are the managing director of a multi-million dollar corporation, marketing is vital to the growth and profitably of your business. The… READ MORE
International Marketing and Market Entry
Are you lucky enough to have conquered the domestic market? Thinking about going global, taking over the world? Before you embark on world domination, have a quick read of our… READ MORE
Core Marketing Concepts Refresher: SWOT Analysis
I know, I know. You’ve been waiting with bated breath all week for the next riveting instalment in our core marketing concepts series. Well, take a breath. There’s no need… READ MORE
Core Marketing Concepts Refresher: Two for One
Notebooks out and pencils ready? Today we have the second instalment in our dummies guide to core marketing concepts. I know what you’re thinking; core marketing concepts don’t really have… READ MORE
Core Marketing Concepts Refresher: The Value Chain
Are you one of those people that have been lumped with marketing duties (even though you are a bona-fide IT nerd)? Or, perhaps you finished your marketing degree way back… READ MORE
Harnessing The Power Of Pricing – Part Two
So, a couple of weeks ago, we brought you a round-up of the three main pricing strategies. For those of you who have been slacking off on your homework (and… READ MORE
Harnessing The Power Of Pricing
Generally, pricing isn’t the first thing that springs to mind when we think of marketing. The term ‘marketing’ is imbued with visions of communications strategies, collateral such as brochures and… READ MORE
A Beginner’s Guide To The Product Life Cycle
So…what is a product life cycle I hear you ask? Is it just another technical term some grumpy old, elbow-patched academic has dreamt up? The short answer is no. Every… READ MORE