You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you… READ MORE
9 Killer Excel Templates For Marketers
Updated: 9th December 2018 Generally speaking, us professional marketers are great with words, but not quite so confident with numbers. So, why not take the hassle out of your calculations… READ MORE
Top 10 Marketing.com.au Articles From 2013
Here at Marketing.com.au, we believe that before we can commit to New Year’s resolutions and plan for the year ahead, we must take stock of the year that was. In… READ MORE
How to Spend Your Marketing Budget in 2014
So, we’ve reviewed our predictions for 2013, and now it’s time to look ahead to what the future might hold. While we don’t have a crystal ball, we can still… READ MORE
Our Marketing Predictions for 2013: How do you think we did?
Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts… READ MORE
2013’s Best Marketing Campaigns
Most ads make you want to change the channel, turn the page or click the ‘skip’ button. But every now and then, some of the more creative advertisers and agencies… READ MORE
10 Tips for Writing Effective Advertising Copy
Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can… READ MORE
Five Simple (and one complicated) Steps to Effective Market Research
Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time… READ MORE
Promo Planning for Pros: Sample Promotional Plan Template
What exactly is a promotional plan, I hear you ask? Well, in its simplest form, a promotional plan should work hand-in-hand with your overarching marketing plan to set out the… READ MORE
Making the Most of Your Advertising Spend: Examples of Advertising Budgets
Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly… READ MORE