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Does your 2015 digital strategy match your business goals? A new year is the perfect time to evaluate where you're at, and make sure that you're setting your business up for success. Strategy can be forgotten when companies are deploying a website or embarking on a social media programme, but this can lead to false... READ MORE
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Do you define success by your Facebook likes, your conversion rate or by your contribution to the organisation’s bottom line? Is your organisation's strategy focused on attracting more customers or greater share of wallet? Faster churn or higher life time value? In February, Interactive Minds will explore what are the appropriate KPIs for digital initiatives... READ MORE
$75
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