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Customer Journey Mapping

General Assembly Sydney Level 2, 1 Market Street, Sydney, NSW, Australia

About This Class Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalysing behaviours. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts... READ MORE

$50