Traditional + Digital: Getting the Right Mix
General Assembly Sydney Level 2, 1 Market Street, Sydney, NSW, AustraliaTraditional media is struggling to get the buy-in as marketers are finding it hard to justify spending on media where it can be difficult to measure outcomes. With advances in technology, though, and continual shifts in the customer journey, some marketers are turning back to incorporating traditional media into their marketing plans in order to... READ MORE