Digital Personalisation at Scale: Smart Marketing from Mattel
General Assembly Sydney Level 2, 1 Market Street, Sydney, NSW, AustraliaPersonalisation is more important than ever as consumers are changing how they engage with brands. Personalised content manages to consistently capture consumers’ interest, even among the overload of information across social media and digital touchpoints. While all other information hits them in the face and still gets ignored, personalised content talks directly to them. At... READ MORE