Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy, trust, and emotion are... READ MORE
In this seven-hour workshop, you’ll get hands-on practice learning to code with this year’s most in-demand language, Python. We’ll start with the basics like navigating a code editor and creating basic Python programs, then learn to use Python for things like storing and manipulating data in lists and dictionaries, creating conditional statements and writing code... READ MORE
Software engineers are the architects of innovation, and their skills are in high demand across industries. Wondering how you can break into this dynamic domain without prior experience? Don't worry – this webinar has got you covered! Discover the proven strategies that can supercharge your software engineering career, regardless of your background. Whether you're a... READ MORE
In this 30 minute talk, we’ll uncover the roadmap to creating exceptional SEO and Google Ads strategies for your B2B company. From diving into SEO and Google Ads to understanding their role in lead generation. We showcase, how we increased average leads per month by 600%+ for a B2B company. This talk is a must-see.... READ MORE
This masterclass is based on over 25 years of search engine research and successful SEO for clients. Topics Covered How to use AI such as ChatGPT To Supercharge Your SEO – New Section! Case Studies: Websites That Have Run Successful SEO Campaigns Competitor Analysis - Marketers will absolutely love this Tools of the Trade -... READ MORE
Welcome to the AMI Fundamentals of Market Research course, where you will gain a working knowledge in market research techniques, methods, and applications. The course covers the different types of market research, including qualitative, quantitative, and ethnographic research, so you can identify the best method for your needs. Over the half day we will guide... READ MORE
This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles. Course Contents: Effective marketing is vital to... READ MORE
Boost sales, generate leads, improve customer service and increase brand awareness on Facebook. Maximise the power of social media with Facebook, the home of online community building. Entertain and engage Create a Uncover the value of meta business suite, Facebook shops, business pages, groups, services, messenger and ads manager, and more. Key Outcomes · Creating... READ MORE
Ready to propel your small business to new heights? Join us for this free workshop designed to empower you with the latest digital marketing strategies and innovative approaches to fuel your business growth. Led by the Melbourne Innovation Centre, this comprehensive session will equip you with the essential tools and knowledge to thrive in today's... READ MORE
A comprehensive and accelerated program designed to immerse you in the fundamentals of marketing in just five days. This intensive course is crafted for individuals eager to grasp the essential principles that underpin successful marketing strategies. This course covers the core marketing fundamentals including the marketing environment, buyer behaviour, segmentation, targeting, positioning and branding. This... READ MORE