Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Welcome to the AMI Fundamentals of Market Research course, where you will gain a working knowledge in market research techniques, methods, and applications. The course covers the different types of market research, including qualitative, quantitative, and ethnographic research, so you can identify the best method for your needs. Over the half day we will guide... READ MORE
This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles. Course Contents: Effective marketing is vital to... READ MORE
Boost sales, generate leads, improve customer service and increase brand awareness on Facebook. Maximise the power of social media with Facebook, the home of online community building. Entertain and engage Create a Uncover the value of meta business suite, Facebook shops, business pages, groups, services, messenger and ads manager, and more. Key Outcomes · Creating... READ MORE
Ready to propel your small business to new heights? Join us for this free workshop designed to empower you with the latest digital marketing strategies and innovative approaches to fuel your business growth. Led by the Melbourne Innovation Centre, this comprehensive session will equip you with the essential tools and knowledge to thrive in today's... READ MORE
A comprehensive and accelerated program designed to immerse you in the fundamentals of marketing in just five days. This intensive course is crafted for individuals eager to grasp the essential principles that underpin successful marketing strategies. This course covers the core marketing fundamentals including the marketing environment, buyer behaviour, segmentation, targeting, positioning and branding. This... READ MORE
ChatGPT is now an essential part of Marketing, offering businesses an opportunity to tap into the enormous potential of generative AI. However, it’s also a complex, evolving and sometimes unpredictable platform, meaning it can feel overwhelming. In this masterclass, we’ll cover the fundamentals, including theory, tips, tricks, tasks and tools to get you started, and... READ MORE
Unlock the potential of LinkedIn with expert guidance from Karen Tisdell, one of Australia's leading LinkedIn marketing experts. Join us for an exclusive live workshop where you'll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn. In this workshop, Karen will provide a step-by-step approach to mastering LinkedIn... READ MORE
The past twelve months has seen extraordinary changes in capital and financial markets, driven by various factors, including interest rate hikes, inflation concerns, and geopolitical tensions. Coupled with emerging ESG considerations, tightening regulations and the cost-of-living crunch, marketers within the financial services industry are left navigating choppy waters. Mumbrella's Finance Marketing Summit is your opportunity... READ MORE
Social media and online activities are now part of our everyday. They are an efficient way to communicate with your group, members and key stakeholders, however the challenge is to understand the audience you are targeting, so you can decide which platform will have the greatest impact and reach this audience. This interactive session will... READ MORE
Get ready for the highly-anticipated return of the Mumbrella Awards in 2024, honoring excellence across marketing, advertising, media, production, PR, and communications. Recognising outstanding teams, individuals, strategies, and campaigns from Australia and New Zealand, winners will be unveiled at a prestigious gala dinner at The Star Sydney following a rigorous judging process overseen by industry's... READ MORE