Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Digital marketing is an essential component of any modern marketing strategy. Here are five essentials that every business should consider when implementing digital marketing which will be covered in our Power Hour: 1. Search engine optimization (SEO): By improving your website's ranking, you can attract more visitors, generate more leads, and increase sales. 2. Pay-per-click... READ MORE
This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal... READ MORE
Join Irene Joshy, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign. This webinar is essential for marketers aiming to leverage the power... READ MORE
What to Expect: At this immersive workshop, you’ll dive into practical insights and strategies that will revolutionize your marketing game. Here’s a sneak peek of what awaits you: Craft Your Winning YouTube Ad Script: Unveil the secrets behind our million-dollar script writing process and create a personalized, impactful YouTube ad script that stands out. Target... READ MORE
Hey there, future-focused business enthusiast! Ever wondered what blockchain and Web3 could do for your business? Come step into the realm of blockchain and Web3 with our beginner-friendly webinar to gain a better understanding of the core concepts driving Web3, explore the significance of blockchain for businesses and unravel the mysteries of cryptocurrencies and tokens.... READ MORE
Cybercon Melbourne will provide business leaders with insights and best practices taught by the industry’s top experts through keynotes, panel discussions, breakout sessions and live demonstrations. Attending the conference, in Melbourne will enable you to network with these practitioners to help you better understand and manage current threats, as well as identify and prepare to... READ MORE
Data science is the driving force behind innovation and transformation in virtually every industry today. Curious about how to break into this rapidly evolving domain and make your mark? Look no further – this webinar is tailor-made for aspiring data scientists like you! Get ready to empower yourself with the essential tools and techniques that... READ MORE
It’s time to stop being bland. AI is great, but it makes everything sound the same. Gina Balarin knows a good few secrets of B2B storytelling success, though. In this webinar you’ll discover where to find the best stories, how to align them with your brand, who should be telling them, and how to capture... READ MORE
City of Casey’s Innovation Festival will be a one-day event on Friday 27th October 2023, showcasing the City of Casey as a municipality that celebrates, supports and embraces a culture of innovation.
Brought to you by Product Marketing Alliance, this is your chance to get in a room with the experts as they reveal case studies, best practices, and common challenges, so you can: ➡ Leverage the latest trends to amplify the differentiated value of your product➡ Discover the exact actions needed to accelerate your PMM career... READ MORE