Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
With so much of our lives having moved online, arts companies, cultural venues, event producers and other creative industry organisations are now delivering much more of their activities using online and digital channels. It’s a huge shift and we all need to upskill so online content and services can be accessed and enjoyed by the... READ MORE
Email newsletters are a great way of keeping the people you deal with in touch with what you do. The messages are a gentle reminder that you still exist and can be an excellent way of demonstrating what you do. So, in my view, when customers are ready to use your services or buy your... READ MORE
Join Kenda Macdonald on August 19 to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning. Nurture campaigns should be designed to nourish your list: providing healthy content, consumable value, and building trust to keep... READ MORE
Video Marketing is the way in which business owners, artists and entrepreneurs of all kind can find potential customers online. Are you new to video making for your business? Are you nervous about getting started, or unsure how to proceed? I'd love to help you via my Online Meetings. Hi! My name is Teena Hughes... READ MORE
Australia’s brainiest digital marketing event is back to help you choose the right path when the apocalypse comes out of leftfield. How do you find the silver lining in the dark cloud of a global pandemic? How do you open the door to new opportunities when your best-laid plans go out the window? How do... READ MORE
DigiMarCon Australia 2021 is your chance to ... – Experience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment. – Hear from some of the most audacious and thought provoking speakers in the digital marketing, media and advertising industry. – Gain insight into emerging strategies, the latest innovative... READ MORE
Where Business, Tech and Innovation Collide in Sydney! TECHSPO Sydney 2021 is your chance to … – Experience a safe and intimate gathering with business professionals in a clean and hygienic environment. – Check out exhibitors showcasing the next generation of advances in technology & innovation. – Be inspired, amazed and educated on how these... READ MORE
Digital Marketing and Social Media – so much to do, so little time and knowledge! About this event Working with the British Library and Business & IP Centre Nottingham, Smorgasbord is excited to be able to offer you a series of webinars as part of the Reset. Restart Business Recovery Programme. - Setting the Scene... READ MORE
Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills. Once you've got the basics of copywriting for digital, this free 30-minute webinar will help you reach the next level. Learn the important differences you need to master when writing for digital appeals rather... READ MORE