Great Expectations – What CEO’s want from their PR investment
Icon PR 132a Gwynne St, Cremorne, Melbourne, Victoria, AustraliaWhile few CEO's directly manage communications, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands, the proliferation of media channels and shifting goal posts of modern business communications have elevated PR to a boardroom concern. CEO's today demand greater transparency, accountability and return on investment on... READ MORE