Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Humans exist through their community and their conversation. Brands are no different, and particularly brand that have been created through the Brand Storytelling process. Conversation is the oxygen that sustains great, human brands, and done well, creates tribes of customers and fans. The art of digital conversation teaches you how to take that authentic story... READ MORE
"Content marketing is a marketing technique concerned with creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience - with the objective of driving profitable customer action" (The Content Marketing Institute 2013). In this one day intensive workshop participants will learn the principles and methodology of... READ MORE
This one day intensive introduces participants to the concept of using integrated marketing communications, including sponsorship, to successfully market consumer and business events. Learning outcomes include techniques for identifying and attracting sponsors, pitching to them and engaging them in the process. On completion of this workshop participants will also understand how to leverage communication tools... READ MORE
Breakfast Seminar on Social Media Trends & Opportunities. Speakers from Twitter, ManageFlitter and More. Tickets are only $15. Healthy Breakfast snacks, tea and coffee provided.
ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year, Data Day will provide a world class list of speakers, delivering real insights into how companies are winning with data. Your competitors are planning to make more of data. Make sure you’re ahead of them. Register today. THE PROGRAM... READ MORE
Building a business model for your studio This workshop is for start ups or established studios who want to step back and examine their business model. This workshop will help you examine your clients and critically define their value to you (both financial and design); understand the relationship you have with them and what it... READ MORE
Brian Ritchie who is a Growth Hacker at Ex-GoCatch (a taxi booking app) will be talking about advanced growth hacking strategies for mobile apps and also the fierce fight against the market dominating Uber by a local, home grown competitor. Brian will share his secrets and tactics that insure continued growth of GoCatch's user base... READ MORE
ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year, Data Day will provide a world class list of speakers, delivering real insights into how companies are winning with data. Your competitors are planning to make more of data. Make sure you’re ahead of them. Register today. THE PROGRAM... READ MORE
This one day intensive workshop aims to equip participants with particular writing skills to enhance their ability to produce engaging online copy. Most people find themselves needing to write for an online medium and the demand for web based copy is on the rise. This can mean producing engaging copy for your company's website, creating... READ MORE
Marketing 3.0: Technology Led Intelligent Advertising Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale. Following the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne! First there was Marketing 1.0. An era of broadcast media,... READ MORE