Marketing news, events and resources
Do you work in a government agency and struggle to use the power of social media? Social media has become a very effective tool for organisation to communicate with their audience, whether it is customers or stakeholders. At this conference they will be featuring the main platforms that everyone uses: Facebook, Twitter, Instagram, LinkedIn and... READ MORE
Reporting and analytics are the most compelling ways you can determine what works and what doesn’t and how to refine and improve your efforts quickly and painlessly. At this event you will learn about native analytics for the major social media channels, including Facebook, Instagram, Twitter and LinkedIn. This course will cover: the importance of... READ MORE
The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. 2017 was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what... READ MORE
This Social Media course has been designed to give you a clearer understanding of using social media for marketing, it will help give you direction, different tools and also the confidence with social media. You will learn how to think strategically about social media to help you become more successful in the long run, you... READ MORE
Do you like analytics? This two-day training course will look at tools which have been designed to look at the future needs of your organisation. You will learn: Engaging all levels of leadership to improve effective implementation Analysing visual reports to increase impact and value Integrating new workforce analytics with existing practices Aligning your metrics... READ MORE
The Social Media for Gov Summit is an event that will explore some of the most exciting case studies and innovative strategies to maximise citizen engagement and communication. It includes powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals. Social media helps government organisations to actively listen to citizens and constantly monitor... READ MORE
Big Digital is one of Australia’s most exciting digital marketing conferences and it returns to Adelaide in 2018 with a fantastic line up of world class speakers. Day 1 is the Workshop and Day 2 and 3 are the main conference with two streams. Learn about all aspects of search engine optimisation (SEO), paid search... READ MORE
With more and more people using online shopping as their preference for shopping there has been a profound impact on the world of retail. With amazon now on Australian shores there has also been an increase in customer expectations. This is one day event explores the new retail landscape through the lens of new technologies,... READ MORE
Join over 100 senior marketers and Digital Strategists at this 2 day conference of networking and learning. Some of the topics that will be covered include: Measuring ROI - How to prove the real effectiveness of campaigns Native Advertising and the growth of smart content Content consolidation and Influencer Marketing The growth correlation of Mobile... READ MORE
At this event we explore how marketers can action the data they have available to improve outcomes, even if the data and systems are incomplete or imperfect. Speakers will share how they use data to both formulate a strategy and to execute and measure results. Plus, find out how marketers are enhancing their insights with... READ MORE