Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
This course on data analytics has been put together to simplify the topic and make it straightforward and coherent, you will learn about applying a metrics framework to any digital campaigns, read and interpret key reports in Google Analytics, Uncover hidden consumer insights and utilise them to effectively communicate with your consumers plus much more!
Working in a Small to Medium Business Enterprise (SME's) in the marketing department can be a challenging environment. If this is the area that you work in then attending this workshop is for you, you will gain a better understanding on how to implement effective marketing practices to help you stay ahead. You will look... READ MORE
Remaining up to speed with trends, platforms and most effective strategies to drive engagement and sales is challenging. This workshop has been put together to help marketers who need guidance on how to use social media drivers. You will start with the essentials of success in social media, followed by looking at tools and techniques... READ MORE
With the marketing industry evolving so much it can be hard to keep up with. At this event you will learn different concepts to help effectively using different digital channels and how to implement these concepts into your marketing plan. Digital marketing can be used in a range of different areas at your company, this... READ MORE
Do you want to learn about search engine listings, web analytics or Google Keyword Planner? Then attending this event you will learn that. As you know, just having a website doesn't mean that you business is going to show in Google search straight away. As well as this, you will also learn how to structure... READ MORE
There has been a shift in the retail marketing industry where consumers want to spend more time with the retailers so that they can have delivered to them what they want and when they want it. A reward for loyalty may be different for many customers and the key rule is they want it their... READ MORE
Digital marketing is one of the most important elements in business today.This session is all about helping you develop your own digital marketing strategy for your company which you can use moving forward. Customer engagement is also very important in company growth, this event well help you work on acquisition by analysing tactical implementation and... READ MORE
A dynamic marketing strategy is the key to achieving business growth objectives. With the latest information and insights from a small business marketing expert and a suite of best-practice templates and resources, this workshop is designed to suit businesses at all stages. You will learn how to refine your existing marketing strategy to expand your... READ MORE
Growth marketing is a great avenue for anyone who is looking to transition into the digital field but do not have technical skills or prefer non-technical fields. This course is also suitable for anyone looking to grow products or services rapidly. Growth marketing creates a platform for companies to accelerate forward. Master the techniques to... READ MORE
Melbourne Business School’s Centre for Business Analytics presents the Melbourne Business Analytics Conference on Thursday 13th July 2017, showcasing the leading Analytics and Data-Driven practitioners in Australia and New Zealand. Providing a forum for 350+ senior executives, industry professionals and researchers, to discuss the transformation of decision making through advanced analytics, Data Science, Big Data,... READ MORE