Marketing news, events and resources
With so many people going into university and being on social media. The most powerful tool for both current and prospective student engagement is in social media. Social media will expand market scope, increase student recruitment and also drive engagement. This event is about using the current and upcoming online platform's to fuel engagement with... READ MORE
Management consultant and author Peter Drucker once said, “You can’t manage what you can’t measure.” This means that in order to achieve success, businesses and startups need to have well-defined and trackable metrics. Google Analytics is a tool designed to help businesses track the performance of their website or application through a variety of metrics.... READ MORE
Previously known as Millennials Marketing Conference, YMA Melbourne is here to help marketing professionals keep their finger on the pulse of youth marketing (millennials and GenZ). Some of the speakers come from companies such as Google, Junkee Media, UNiDAYS, Pedestrian.TV, Ooh! Media and many more. It has been designed for Marketing Directors, Marketing Managers, CEO’s,... READ MORE
As marketers we know consumers and disruptive technologies constantly change in this industries. There are always battles with pressure, while still relying on experience of best practice. You understand the nature of this profession and the increased accountability to be revenue-drivers and not cost centres. Some of the key takeaways include: Gain actionable insights Make... READ MORE
Over 2-days, you will be immersed in: How to run a better, more efficient digital business; How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation; Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all... READ MORE
Search Marketing Summit is the refreshed and updated leading 5-day event that offers Online Marketing practitioners in Australia, New Zealand & Asia Pacific the best place to update their skills. Below are the topics that will be talked about on each day: May 28, Day One - Advanced PPC Workshop May 29, Day Two -... READ MORE
This practical event focuses on what it takes to implement marketing, sales and service transformation in enterprise businesses. Attendees will: Take away insights for implementing transformation faster and more effectively Hear practical stories of how implementation has been managed in leading enterprises Experience an exclusive behind-the-scenes demo of Blackdot’s marketing & sales engine
Traditional media is struggling to get the buy-in as marketers are finding it hard to justify spending on media where it can be difficult to measure outcomes. With advances in technology, though, and continual shifts in the customer journey, some marketers are turning back to incorporating traditional media into their marketing plans in order to... READ MORE
ON24 Webinar World 2018 is about putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first. The full day event will feature info-packed sessions from organisations like IBM, Microsoft, Brightedge, Hubspot, SimpleHQ and more, on how they use webinars to their full effect... READ MORE
With social media being a fast-changing industry relevance can be hard to achieve. This 2-day conference with your leading social media strategist colleagues has been put together to ensure the imminent trends in social strategy are uncovered, it also explorers global social innovations. It will cover: The rise of augmented reality and the impact on... READ MORE