Marketing news, events and resources
The Victorian Business Writers Conference 2025 is our one-day training event for corporate and government content writers. Since 2012, this event has helped people increase their corporate writing skills and knowledge of best practice – and spend a great day with like-minded people. This year, our talented experts will give us real-world, easy-to-implement advice on:... READ MORE
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience. Online Course structure This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over... READ MORE
Great results from ChatGPT don’t happen by chance — they start with great prompts. In The Perfect ChatGPT Prompt, we’ll teach you the art and science of prompt writing so you can unlock better, faster, and more accurate outputs for your business. Whether you're using ChatGPT for content creation, research, strategy, or daily tasks, this... READ MORE
Marketing on X (formerly Twitter) can feel chaotic. The fast pace, constant updates, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand. Without a clear strategy, your posts get buried in the feed, your followers stop paying attention, and your efforts fall flat.... READ MORE
Marketing on X (formerly Twitter) can feel chaotic. The fast pace, constant updates, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand. Without a clear strategy, your posts get buried in the feed, your followers stop paying attention, and your efforts fall flat.... READ MORE
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. Two jam-packed days tailored to your role in public service. Don't... READ MORE
Turn creative ideas into revenue-generating opportunities with the power of generative AI. This transformative workshop is designed for entrepreneurs, business leaders, and innovators who want to harness generative AI to drive growth, streamline operations, and unlock new streams of profit.
Every month, we bring together startups and investors from diverse industries. This is your opportunity to connect with entrepreneurs, venture capitalists, share ideas, and grow your business.
Pieter-Paul von Weiler and Matt Davies from BetterBriefs will discuss the common pitfalls of marketing briefs and offer practical advice for how to get to better briefs and briefings. They will be joined by (Name) from (Company) and (Name) from (Company) who will give an insider's perspective on how they tackle this difficult, but important... READ MORE
In today's digital age, data plays a crucial role in marketing strategies. However, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection, management, and utilization of data is done in a compliant and ethical manner. With an emphasis on privacy, this course equips marketers with the... READ MORE