Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Artificial intelligence (AI) is transforming the world of marketing in unprecedented ways. From generating engaging content to optimising campaigns, AI tools are empowering marketers to be more creative, efficient and data-driven. One of the most impressive examples of AI in marketing is ChatGPT, a conversational agent that can write natural and persuasive texts on any... READ MORE
The Mumbrella Automotive Marketing Summit is the leading marketing conference for the automotive industry. The summit aims to gather industry leaders to provide forward-thinking strategies and solutions to current challenges and provides a crucial platform for networking and the sharing of ideas. With such a competitive industry, this event is a must-attend to hear the... READ MORE
Join us for an exclusive webinar hosted by Derek Jones, Research Society Fellow, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. Don't miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market... READ MORE
Digital marketing is an essential component of any modern marketing strategy. Here are five essentials that every business should consider when implementing digital marketing which will be covered in our Power Hour: 1. Search engine optimization (SEO): By improving your website's ranking, you can attract more visitors, generate more leads, and increase sales. 2. Pay-per-click... READ MORE
This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal... READ MORE
Join Irene Joshy, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign. This webinar is essential for marketers aiming to leverage the power... READ MORE
What to Expect: At this immersive workshop, you’ll dive into practical insights and strategies that will revolutionize your marketing game. Here’s a sneak peek of what awaits you: Craft Your Winning YouTube Ad Script: Unveil the secrets behind our million-dollar script writing process and create a personalized, impactful YouTube ad script that stands out. Target... READ MORE
Hey there, future-focused business enthusiast! Ever wondered what blockchain and Web3 could do for your business? Come step into the realm of blockchain and Web3 with our beginner-friendly webinar to gain a better understanding of the core concepts driving Web3, explore the significance of blockchain for businesses and unravel the mysteries of cryptocurrencies and tokens.... READ MORE
Data science is the driving force behind innovation and transformation in virtually every industry today. Curious about how to break into this rapidly evolving domain and make your mark? Look no further – this webinar is tailor-made for aspiring data scientists like you! Get ready to empower yourself with the essential tools and techniques that... READ MORE
It’s time to stop being bland. AI is great, but it makes everything sound the same. Gina Balarin knows a good few secrets of B2B storytelling success, though. In this webinar you’ll discover where to find the best stories, how to align them with your brand, who should be telling them, and how to capture... READ MORE