Marketing news, events and resources
Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s... READ MORE
There’s never been a more important moment for data teams. Together, we can solve the world’s toughest problems — and it starts with Spark + AI Summit. We’ve transformed this year’s Summit into a global event — totally virtual and open to everyone, free of charge. And Summit is now even bigger: extended to five... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
Overview: What exactly does a user experience (UX) designer do? Find out firsthand from our panel of expert designers. Dive into what a UX designer does day-to-day, how the role differs depending on what industry you work in, what skills you’ll need to be successful in the field, and much more. Plus, gain practical tips... READ MORE
Join senior marketers from leading brands for a virtual conference designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, and master digital! Event Information This event is not a traditional conference! The Digital Marketing Masterclass will help marketing leaders develop cutting edge digital strategies... READ MORE
93% of online experiences begin with a search engine 53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. 3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. Google is the #1 search engine in... READ MORE
About This Event Join GA & FemTech Collective for an APAC special edition panel from inspiring FemTech entrepreneurs from Sydney, Tokyo and Canberra. FemTech is a term used to categorise any software, startup or product that combines technology with a focus on women’s health. A rising industry, FemTech is innovative for its prioritisation of a... READ MORE
About This Event Considering a career as a developer? Curious about what the day to day looks like for software engineers and web developers? Come along to find out more! Join General Assembly for a discussion to learn about the various paths available to entry level developers - from freelance to in house, the skills... READ MORE
The 11th annual ANA Digital & Social Media Conference will cover important topics including personalization, channel optimization, influencer marketing, social listening, measurement, and developing responsive and engaging content from digital marketing leaders at Ford, Mondelēz, Molson Coors, Nationwide, Mastercard, Chipotle and more!
About This Event Overview: This inspiring panel event series invites key players in the design community to offer a rare insider’s look at how they work and create. From branding to user experience to accessibility, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving,... READ MORE