Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018). So why is everyone talking about content marketing; and how do I use it to achieve marketing success for... READ MORE
In this new age of customer experience, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer, Millennial and Growth Hacking. With the Internet and social... READ MORE
Advances in marketing analytics are transforming the world of marketing. The Marketing Analytics Symposium - Sydney (MASS) will bring together business leaders, analysts and practice orientated marketing scholars from around the world to discuss cutting edge research in marketing analytics. Featuring top industry practitioners and world renowned academics on the speaker panel, including: • Steven... READ MORE
Prosperity Media are happy to announce that we will be running a Online Marketing Conference on the 10th of February 2020 in Sydney. Who is the conference going to be for? – SEO’s of any level - Entry, Mid, Advanced. – Digital Marketing Managers – PPC Managers – Business Owners looking to grow website traffic.... READ MORE
LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS. Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar. Suitable for business owners or employees looking to accelerate their digital marketing knowledge. Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who... READ MORE
Forward Marketing Summit is Australia's leading conference where the greatest innovators of marketing, data and technology converge! Our previous Sydney events have proved extremely popular, and the 2020 summit will be bigger than ever – as we bring together over 300 digital marketers, data scientists, analysts, developers and product leaders. Together, they will share best... READ MORE
Future TV Advertising Forum Sydney returns in February, asking whether we are heading for a media effectiveness and brand health crisis, fuelled by short-termism (including cost cutting) and sub-optimal planning. We will debate the future of ad-funded broadcast in Australia and look at all the tools TV can employ to make TV better measured, traded,... READ MORE
Join the sharpest minds in the industry at the Programmatic Summit 2020, Australia & New Zealand’s #1 programmatic advertising conference. The Programmatic Summit takes place in March 2020, Melbourne (3rd March) & Sydney (5th March). Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry... READ MORE
The 7th annual Customer 360 Symposium, encompassing both the CX Symposium and the Customer Insights Symposium, will bring together over 220 of the leading minds in creating customer-obsessed strategy across CX, marketing and insights in ANZ’s enterprise organisations. This year’s event will delve deeper into customer strategy than ever before, through inspiring international keynote presentations... READ MORE
The 7th annual Customer 360 Symposium, encompassing both the CX Symposium and the Customer Insights Symposium, will bring together over 220 of the leading minds in creating customer-obsessed strategy across CX, marketing and insights in ANZ’s enterprise organisations. This year’s event will delve deeper into customer strategy than ever before, through inspiring international keynote presentations... READ MORE