Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy, and only 33% say they are effective at content marketing.1 With brands publishing so much content every day, the question is no longer whether you should be creating content, but how to make your content more effective in... READ MORE
Melbourne - 24th February 2015 - Crown Towers Sydney - 26th February 2015 - MCA Developing Your Digital Intelligence is an event that brings together IT and marketing leaders to discuss how to orchestrate a comprehensive digital strategy; the role each executive should take; the role of data in making a more responsive and customer-led... READ MORE
Learn how to setup, manage and optimise your Google AdWords campaigns with Google certified experts from Loves Data. Loves Data's training is designed to help you navigate this landscape. We focus on Google AdWords strategies, features and best practices that will make a difference to your business' bottom line. Whether you're a beginner or have... READ MORE
Learn how to measure and improve your online channels with Google certified experts from Loves Data. Whether you’re new to online marketing and measurement, studying to take your individual qualification exams, in need of a refresher or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level. Loves... READ MORE
This is ANZ's first and only dedicated programmatic advertising conference, the Programmatic Summit 2015. The topics will cover all aspects of programmatic advertising starting with a 2 hour ‘Introduction to Programmatic’ pre conference workshop through to ‘What’s next in Programmatic’.
The 9th annual ad:tech Australia conference takes place on 10th & 11th March at the Hilton Sydney, (re)redesigned for the second year running to move the market forward by meeting the needs of Australia’s marketing & media community. The Full Agenda has now been announced, with tickets selling at their fastest rate ever! Much like... READ MORE
The Amys are turning 21 and the AIMIA is throwing a celebration that’s not to be missed! The 21st AIMIA Awards is the networking event of the year and will recognise the greatest work from Australia’s digital content, services and applications industry. Finalists for the 21st AIMIA Awards have now been announced, with 111 entries... READ MORE
Video is still king, Mobile is the new queen and they met using data. Who should attend •Media publishers, media agencies and advertisers •People who are new to media / digital advertising •People who have worked in advertising for a while and need to get up to speed quickly on digital advertising •People who have... READ MORE
"Content marketing is a marketing technique concerned with creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience - with the objective of driving profitable customer action" (The Content Marketing Institute 2013). In this one day intensive workshop participants will learn the principles and methodology of... READ MORE
This one day intensive introduces participants to the concept of using integrated marketing communications, including sponsorship, to successfully market consumer and business events. Learning outcomes include techniques for identifying and attracting sponsors, pitching to them and engaging them in the process. On completion of this workshop participants will also understand how to leverage communication tools... READ MORE