Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Content marketing is an essential part of Marketing in today's world, it is important that you create engaging content for different mediums the cut through the noise and engages your audience effectively. Over the past few years, technology has changed the way that businesses are run. So, in turn you need to alter your processes,... READ MORE
At this event you will hear from Jason Borg, Digital Analyst who is from beyondblue, he will be discussing how they succeeded with using innovative SEO, content and accessibility techniques, he will be giving insights into key challenges and successes of their SEO audit and how they use data, reporting and analytics to elevate search... READ MORE
This Social Media Course will help give you a clearer understanding of using social media for marketing. It’ll give you the direction, tools and confidence to help you become more focused and effective and help you think strategically about your social media so you can be successful in the long run and give you practical... READ MORE
Do you want to learn about marketing success and digital marketing, this event will cover Facebook, Google Analytics and you will gain industry tips and tricks for successfully incorporating digital channels into your campaigns. This is a two-day intensive course, where you will get a detailed introduction to digital marketing, explore the foundations of each... READ MORE
Personalisation is more important than ever as consumers are changing how they engage with brands. Personalised content manages to consistently capture consumers’ interest, even among the overload of information across social media and digital touchpoints. While all other information hits them in the face and still gets ignored, personalised content talks directly to them. At... READ MORE
The 5th annual CXO Leaders Summit Australia is an invitation only event and intended for Australia's most senior marketing, customer experience and digital leaders to gather for a strategic two day event in order to exchange knowledge and interact as one over a range of important issues facing the industry. The one-to-one meetings with leading... READ MORE
With so many people on LinkedIn, it is important to be able to use it properly and to its full potential. There are 2 ways that LinkedIn can be used, for marketing or for your career. This 1 day workshop will teach you about the main features: Profile – what to write and how to... READ MORE
This 1 day workshop has been designed to give you an understanding of how to use social media for your marketing. It will give you the direction and tools to help you become more focused and effective. It will help you think strategically about your social media so you can be successful in the long... READ MORE
Customers always want amazing experiences, either shopping online for a product or a service. As the Marketing guru for your company, you’re the one who will make them as you are the one who knows the power of the experience economy. If you want to engage with your customers at a deeper level and create... READ MORE
With change happening all the time with audiences and their content consumption it can be hard to keep on top of, however, the value of digital content for businesses is extremely important. It is important that the way content that is created, distributed, measured and reused is reviewed regularly. Whether your content is copy, video... READ MORE
