Marketing news, events and resources
This conference offers a range of content and brings speakers from diverse fields, who all have one objective in mind: To help you lead more effectively so as to meet the challenges of today’s global business environment. Organisations and individuals alike must reinvent themselves constantly; experiment and learn; identify new opportunities, exploit them fast, and move on. Speakers... READ MORE
Mumbrella360 was voted Australia’s best conference in 2016 and it will be held again in Sydney in 2017. Attendees will experience an 3 day conference which covers the latest thinking and best practice across the entire media and marketing landscape. There are both international speakers and some of Australia’s most influential media and marketing executives.... READ MORE
This course on data analytics has been put together to simplify the topic and make it straightforward and coherent, you will learn about applying a metrics framework to any digital campaigns, read and interpret key reports in Google Analytics, Uncover hidden consumer insights and utilise them to effectively communicate with your consumers plus much more!
Remaining up to speed with trends, platforms and most effective strategies to drive engagement and sales is challenging. This workshop has been put together to help marketers who need guidance on how to use social media drivers. You will start with the essentials of success in social media, followed by looking at tools and techniques... READ MORE
Do you want to learn about search engine listings, web analytics or Google Keyword Planner? Then attending this event you will learn that. As you know, just having a website doesn't mean that you business is going to show in Google search straight away. As well as this, you will also learn how to structure... READ MORE
There has been a shift in the retail marketing industry where consumers want to spend more time with the retailers so that they can have delivered to them what they want and when they want it. A reward for loyalty may be different for many customers and the key rule is they want it their... READ MORE
Netflix is famous for being a data-driven organisation and as such their approach to marketing is heavily reliant on innovative data strategies. In this keynote presentation, you will gain insights into how data engineering supports marketing outcomes at Netflix, allowing them to be more effective and efficient and have a greater understanding of their customers.... READ MORE
This event is an informal gathering to hear from Fiona Krawczyk who is the Marketing Manager from Haigh's Chocolates. Fiona has over 15 years experience in the tourism and hospitality sector with a focus on strategy, communications and digital.
Facebook is always changing and it can be hard to keep up! Before you can truly succeed at digital marketing you need to ensure you have laid the correct foundations. We will go through the important technical aspects of the platform and ensure understanding of the various insights. About the Presenter Social media strategist, brand... READ MORE
Join Data Scouts for complimentary drinks and nibbles and network with your automation and CRM peers and Data Scouts alumni network. This networking event will also have a quick talk from the Data Scouts team who will share with you latest industry insights and discuss the latest buzz around AI and Machine Learning.