Marketing news, events and resources
If you’re a social media, marketing, or content professional who manages any of your university’s social media channels, this event is your chance to meet and talk shop with 600+ peers within your HESM community! Six reasons higher ed marketers choose SMSsummit every year: Learn the nuts and bolts of a successful social media strategy... READ MORE
GenAI is already changing our world. But when it comes to your brand and reputation online, will it change it for better – or worse? How should you use GenAI when it comes to LinkedIn, without burning relationships and trust? This webinar will help you navigate common missteps, share best practices, and ensure you’re set up... READ MORE
The world’s biggest creator event. 25+ masterclasses by IG's top voices. Join 1,000s of creators, marketers, & agencies days of content you won't find anywhere else. There is more than one way to win on social Three tracks on the latest strategies to grow, engage, and convert. Stick with one, or better yet, follow them... READ MORE
This workshop is focused around the current state of social media marketing as it sits into 2025. It will involve discussing and collaborating around advanced social media strategy and campaign design. This workshop will delve into strategies incorporating best practices regarding engagement trends, resource allocation, campaign strategy, lead generation strategy, funnel build strategy and provide... READ MORE
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. Two jam-packed days tailored to your role in public service. Don't... READ MORE
Join The Digital Picnic’s first live session of 2026 — a high-value, one-hour webinar designed to help you reconnect with your strategy, confidence, and community. In Your 2026 Instagram Strategy, TDP’s Founder and CEO, Cherie Clonan, breaks down everything that changed on Instagram in 2025 and what you need to focus on now to grow in... READ MORE
Unlock the full potential of Facebook and Instagram marketing to reach a broader audience and grow your online presence. In this workshop, you will gain practical skills and insights to help you enhance your brand visibility and recognition and drive business growth. This topic covers: Understanding the Facebook and Instagram algorithm to determine what content... READ MORE
Video is one of the most effective ways to engage your target audience and create brand awareness. In this workshop, you will learn the fundamentals of creating engaging video content from techniques to enhance your storytelling through visuals to user friendly video editing tools. This workshop is specifically tailored to beginners, providing a step by... READ MORE
Creating consistent, engaging content for your business can feel like a full-time job—but it doesn’t have to be. This webinar is designed to help small business owners plan and produce a full week’s worth of social media or marketing content in just one hour. You’ll learn practical strategies, time-saving tools, and a repeatable system that... READ MORE
Facebook, Twitter, Instagram, TripAdvisor – names you’ve probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers? This session examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for... READ MORE