Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Email marketing can generate an astounding $42 for every $1 spent, which is a 4200% ROI. However, it requires its own unique set of content, skill set, and design considerations. Under the pile of emails people receive every day, how can you make your email stand out? Designed for professionals with little to no background... READ MORE
Understanding how people interact with a product and factors that influence their decision-making process is integral to User Experience Design. This makes psychology a relevant and very helpful background to have for UX Designers. In this class we'll discuss why considering 'how we think' is such an important part of the design process. The class... READ MORE
We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. We will use real life examples to give you a better understanding of key channels like, search engine marketing and... READ MORE
You care about the people you serve. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey, so they come back? We've got you covered! Sponsored by ActiveCampaign. Register to attend our Customer Experience Friday Forum and you'll... READ MORE
Join the industry’s best to learn, network and connect face-to-face again. Mumbrella360 is back as an in-person event on the 20 – 21 July, 2022 at Hilton Hotel in Sydney. The event will welcome over 2000 senior professionals in what is Australia’s largest media and marketing conference. With a not to be missed line-up, Mumbrella360 will provide you with the ideas, insights and... READ MORE
Do you struggle to write web pages, emails, blogs and other digital copy that capture and retain attention? Are you having trouble convincing online visitors and leads to say "Yes!" at the final step? Well, here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key... READ MORE
86% of businesses use video as a marketing tool as it generates higher engagement rate compared to texts and images. It is thus more essential than before to be equipped with basic video production skills to create succinct and impactful messages that would help distinguish your brand amidst a highly competitive social media landscape. In... READ MORE
Learn key digital marketing disciplines. From PPC to SEO, Content to Video, Social and Analytics. Perfect for career switchers, business owners and all marketing professionals seeking to boost their skills. Get all the key and latest digital marketing skills with DMI PRO. The course offers the most current and relevant industry thinking available by constantly... READ MORE
As the fourth quarter of the year is approaching fast, our next edition of the Global Virtual MarTech Summit Europe track is taking shape. This edition is inspired by the recovery of businesses from the disruptions caused by COVID-19, as we are on the look-out for innovative and cost-efficient ways of rendering the digital marketing... READ MORE
After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, their business needs, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss... READ MORE