Marketing news, events and resources
Join us for an exclusive webinar hosted by Derek Jones, Research Society Fellow, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. Don't miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market... READ MORE
This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal... READ MORE
Join Irene Joshy, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign. This webinar is essential for marketers aiming to leverage the power... READ MORE
Data science is the driving force behind innovation and transformation in virtually every industry today. Curious about how to break into this rapidly evolving domain and make your mark? Look no further – this webinar is tailor-made for aspiring data scientists like you! Get ready to empower yourself with the essential tools and techniques that... READ MORE
It’s time to stop being bland. AI is great, but it makes everything sound the same. Gina Balarin knows a good few secrets of B2B storytelling success, though. In this webinar you’ll discover where to find the best stories, how to align them with your brand, who should be telling them, and how to capture... READ MORE
DigiMarCon At Home 2023 is your chance to ... – Hear from some of the most audacious and thought provoking speakers in the digital marketing, media and advertising industry. – Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level. – Network with thought leaders,... READ MORE
Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing... READ MORE
Podcasting for your business is a little bit different than podcasting as a passion project, or even as a business in and of itself. Businesses and business owners have specific needs for their content marketing – a company podcast is one of the many, many things an entrepreneur or marketing manager works on every week.... READ MORE
Search marketing is ever-changing. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus, the death of third-party cookies has been delayed. Again. Oh, and Google Analytics 4. It’s a lot. Regain control at SMX. Programmed by the Search Engine Land experts, the entire program — featuring exclusive keynotes, tactic-rich sessions, and... READ MORE
Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus, the death of third-party cookies has been delayed. Again. Oh, and Google Analytics 4. It’s a lot. Regain... READ MORE