Marketing news, events and resources
Social media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve. At this event you will learn about social media and dissect the latest changes to this channel and what they mean to marketers.
This Masterclass has been developed to show senior management from B2C brands how they use the latest digital marketing tools and techniques. The core themes range from search and social media strategies, content marketing, data management plus much more. The keynote speaker is from a leading brand and will be discussing their digital journey.
Just like every industry the higher education market is becoming increasingly competitive. Different data-driven strategies and marketing automation are being used to help personalise content. The goal of this is to increase student engagement. There are so many online platforms and technologies that are available to assist wiht this that it could be quite overwhelming... READ MORE
Over 2-days, you will be immersed in: How to run a better, more efficient digital business; How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation; Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all... READ MORE
To help grow your business, offering or idea is to look at Growth Marketing; this also creates a platform for companies to move forward in what they are doing. Those who work as a Growth Marketer have a mix of technical, tactical & strategic skills in product, data and marketing. To do what they do... READ MORE
Do you like analytics? This two-day training course will look at tools which have been designed to look at the future needs of your organisation. You will learn: Engaging all levels of leadership to improve effective implementation Analysing visual reports to increase impact and value Integrating new workforce analytics with existing practices Aligning your metrics... READ MORE
At this event you will explore how marketers can action the data they have available to help improve outcomes, even if the data and systems are incomplete or imperfect. You will hear from the speakers who will be discussing how they use data to both formulate a strategy and to execute and measure results.
This practical event focuses on what it really takes to implement marketing, sales and service transformation in enterprise businesses. At this event you will learn: Take away insights for implementing transformation faster and more effectively Hear practical stories of how implementation has been managed in other leading enterprises Experience an exclusive behind-the-scenes demo of Blackdot’s... READ MORE
Management consultant and author Peter Drucker once said, “You can’t manage what you can’t measure.” This means that in order to achieve success, businesses and startups need to have well-defined and trackable metrics. Google Analytics is a tool designed to help businesses track the performance of their website or application through a variety of metrics.... READ MORE
Previously known as Millennials Marketing Conference, YMA Melbourne is here to help marketing professionals keep their finger on the pulse of youth marketing (millennials and GenZ). Some of the speakers come from companies such as Google, Junkee Media, UNiDAYS, Pedestrian.TV, Ooh! Media and many more. It has been designed for Marketing Directors, Marketing Managers, CEO’s,... READ MORE