Marketing news, events and resources
To help grow your business, offering or idea is to look at Growth Marketing; this also creates a platform for companies to move forward in what they are doing. Those who work as a Growth Marketer have a mix of technical, tactical & strategic skills in product, data and marketing. To do what they do... READ MORE
Do you like analytics? This two-day training course will look at tools which have been designed to look at the future needs of your organisation. You will learn: Engaging all levels of leadership to improve effective implementation Analysing visual reports to increase impact and value Integrating new workforce analytics with existing practices Aligning your metrics... READ MORE
At this event you will explore how marketers can action the data they have available to help improve outcomes, even if the data and systems are incomplete or imperfect. You will hear from the speakers who will be discussing how they use data to both formulate a strategy and to execute and measure results.
This practical event focuses on what it really takes to implement marketing, sales and service transformation in enterprise businesses. At this event you will learn: Take away insights for implementing transformation faster and more effectively Hear practical stories of how implementation has been managed in other leading enterprises Experience an exclusive behind-the-scenes demo of Blackdot’s... READ MORE
Management consultant and author Peter Drucker once said, “You can’t manage what you can’t measure.” This means that in order to achieve success, businesses and startups need to have well-defined and trackable metrics. Google Analytics is a tool designed to help businesses track the performance of their website or application through a variety of metrics.... READ MORE
Previously known as Millennials Marketing Conference, YMA Melbourne is here to help marketing professionals keep their finger on the pulse of youth marketing (millennials and GenZ). Some of the speakers come from companies such as Google, Junkee Media, UNiDAYS, Pedestrian.TV, Ooh! Media and many more. It has been designed for Marketing Directors, Marketing Managers, CEO’s,... READ MORE
Are you utilising social media the best possible way to drive business growth? This two-day intensive course has been designed to deliver the skills you need to help your brand maximise its social media strategy.Expert insights, tools and tips to create an adaptive Facebook and Instagram marketing strategy that delivers results and revenue. At this... READ MORE
The Digital Marketing Masterclass will show senior management from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.
Want to be at the top of the Search Marketing industry in Australia? For one day only, we’re bringing some of the best from around Australia and overseas to share the latest trends, tools and industry insights at Search Marketing Professionals. Join us on Tuesday 5th of June at The Honey Bar in South Melbourne... READ MORE
This event has been designed to help marketers use different marketing channels to drive customers towards their company to purchase their goods or services. Part of the event will be spent looking at how linking channels can increase conversion and look at different way that companies are moving customers from channel to channel. The speakers... READ MORE