Marketing news, events and resources
The process of journey mapping is powerful. It gives you an understanding of your customers' journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint. With 10 bite-sized lessons, designed for marketers by marketers, this Master... READ MORE
Into its 8th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that the Programmatic Summit takes place in March 2021, Sydney. The unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards... READ MORE
The events of 2020 were the catalyst for, among other things, profound and permanent changes in customer behavior. Seamless digital experiences, contextually relevant messages and offers, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. Rapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got... READ MORE
On the back of the 2019/2020 nationwide successful event series, NatWest & Luv4 Marketing are proud to deliver its signature programme ‘The Marketing Masterclass’. Designed to provide your business with a detailed marketing roadmap to success, you will receive 6 workshops where you will learn the skills to deliver a detailed marketing roadmap for your... READ MORE
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed. With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic... READ MORE
2 days | 5 keynotes |40+ sessions Every year our programming team works with leading B2B marketers to develop a program that covers everything B2B marketers need to know (from the latest tactics to strategies that stand the test of time) to succeed today… and into the future. We also understand that watching from your... READ MORE
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. In this 6 week programme, Connect Me Marketing will assist Carlow/Kilkenny members in reviewing how their business is leveraging digital channels such as their website, search engines, social media, email, and other websites to connect with current and prospective customers. ... READ MORE
WFA Global Marketer Week is back under a new remote format from 20 to 22 April 2021. Taking place remotely from 20 to 22 April, the event will offer unparalleled insight and thought leadership into how marketers can be a positive force for change as the world looks to build back from the pandemic. Meeting... READ MORE
The world has gone virtual. There is a lot to navigate and your business needs are unique. Digital Marketing 101 is an introductory course in all the elements of social media and digital marketing. We will discuss primary marketplaces to build and promote your business, the basic tools required for successful social media platforms and... READ MORE
From UX to accessibility, structure to storytelling, Confab brings content strategy to life like no other event. Join smart, curious folks from around the world who care about making content more useful and usable for all. We’ll all be together—virtually! What is the virtual Confab experience like? You’ve never attended an online event like this... READ MORE