Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
As the people usually tasked with managing a business’ CRM and promotional communications, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. In a world where major data breaches appear to be an almost weekly occurrence in the news, and after penalties for non-compliance recently increased to... READ MORE
The webinar gathers a panel of climate tech marketing experts to discuss the latest developments and applications of generative artificial intelligence (AI) in the marketing industry. We’ll explore the use... READ MORE
Turbulent economic times mean that budgets are tightening, and your marketing investments are under intense scrutiny. Teams are smaller and must do more with less. After significant data breaches, consumers... READ MORE
Digital marketing is an essential component of any modern marketing strategy. Here are five essentials that every business should consider when implementing digital marketing which will be covered in our... READ MORE
What to Expect: At this immersive workshop, you’ll dive into practical insights and strategies that will revolutionize your marketing game. Here’s a sneak peek of what awaits you: Craft Your... READ MORE
A rare opportunity to learn from Lisa Ronson, ex Coles Group and Tourism Australia CMO! Voted as #1 most innovative marketer by CMO Magazine, Lisa will share invaluable insights on... READ MORE
As a business professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and... READ MORE
This practical workshop is designed to help small business owners plan their marketing for the coming year. It is tailored to suit small businesses and provides a lean approach to marketing. The workshop will cover the following topics: Step-by-step review and analysis of the previous year’s performance Identifying your marketing goals for the coming year... READ MORE
It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon... READ MORE
This event is bringing together over 150 senior marketing leaders (both B2C & B2B) for a strategic discussion on how organizations can develop innovative marketing strategies in a rapidly moving... READ MORE