Despite multicultural consumers making up 40 percent of the U.S. population, only 5.2 percent of advertising spend target this segment. Today's business imperative requires a multicultural mindset across the organization starting with the office of the CEO to the frontline sales team. Marketers need to be inspired to be the quarterback of profitable growth by... READ MORE
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Marketing
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Two jam-packed days tailored to your role in public service. Don't miss this government social media conference! We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your... READ MORE |
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This Marketing Essentials training will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. |
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