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DTSTART;VALUE=DATE:20241205
DTEND;VALUE=DATE:20241206
DTSTAMP:20260514T092223
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UID:26627-1733356800-1733443199@marketing.com.au
SUMMARY:Driving Inclusive Marketing Excellence - Virtual
DESCRIPTION:Despite multicultural consumers making up 40 percent of the U.S. population\, only 5.2 percent of advertising spend target this segment. Today’s business imperative requires a multicultural mindset across the organization starting with the office of the CEO to the frontline sales team. Marketers need to be inspired to be the quarterback of profitable growth by tapping into the power of a shifting demographic landscape. \nThis virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery\, then reflection and real-world application across creative\, media\, and marketing performance for inclusive marketing. \nThis virtual workshop arms marketers with insights\, knowledge\, and skills to not only build successful multicultural marketing campaigns but to tap into the power of data\, technology\, and leadership across functions to drive success. Led by an expert global marketing leader\, this high-impact workshop draws on the artistic aesthetics of connecting to consumers through culture\, as well as the scientific rigor of metrics and measuring impact\, to refine and enhance their multicultural and inclusive marketing efforts. Through robust frameworks\, anthropological narratives\, case studies\, stories from current marketing executives\, visual thinking strategies\, and technology immersion\, participants will be armed with tools and resources to galvanize their marketing strategies and drive sustainable and profitable growth in a multicultural America. \nTarget Audience\nThis virtual workshop is for teams or individuals involved in the development of marketing strategies\, working closely with their creative and media agencies\, focusing on engaging and activating multicultural audiences\, through authenticity\, transparency\, and rigorous measurement. It can serve as a great introduction for those new to the multicultural marketing process or a welcome refresher for seasoned professionals. \nIt is particularly relevant for Brand and Performance Marketing teams; Marketing Research or MarTech teams may also benefit. Relevant for B2C\, B2B and hybrid marketers\, the content can be tailored to accommodate any career level.
URL:https://marketing.com.au/event/driving-inclusive-marketing-excellence-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
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DTSTART;VALUE=DATE:20241211
DTEND;VALUE=DATE:20241213
DTSTAMP:20260514T092223
CREATED:20241006T013021Z
LAST-MODIFIED:20250316T012207Z
UID:26619-1733875200-1734047999@marketing.com.au
SUMMARY:Social Media Strategies Summit: Public Agencies & Government 2024
DESCRIPTION:Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference! \nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2024-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing,Online,Social Media
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DTSTART;VALUE=DATE:20241220
DTEND;VALUE=DATE:20241221
DTSTAMP:20260514T092223
CREATED:20241005T232759Z
LAST-MODIFIED:20250316T012207Z
UID:26559-1734652800-1734739199@marketing.com.au
SUMMARY:Marketing Essentials 1 Day Training in Sydney
DESCRIPTION:This Marketing Essentials training will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers.
URL:https://marketing.com.au/event/marketing-essentials-1-day-training-in-sydney/
LOCATION:NSW\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Sydney
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