Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Join us at the annual IAB Australia Data Council event at PwC in Sydney on August 14th. Data is currently the most discussed and critical topic in digital marketing in Australia. How can you effectively, creatively and responsibly utilise data for marketing? What is the industry and the IAB doing to enable increased trust and... READ MORE
The UK’s leading purpose-led business event Impact Summit is an annual event that brings together some of the brightest minds of our time. We give a platform to the people shaking things up, changing the status quo, and using purpose-driven business models as a means of tackling global challenges. Join us online to find inspiration,... READ MORE
Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data,... READ MORE
Enhancing Customer Experience through Omni-Channel Integration, Customer Self Service and Culture Change In an increasingly digital world, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise, and a key component of overall customer experience. Key to achieving this goal will be the utilization... READ MORE
In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives. We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief... READ MORE
How to rethink and reinvent research Join us for 2 days of great insights from leading global researchers and iconic brands – including Uber Eats, Chobani, and Pinterest – to learn how to rethink and reinvent research for today’s rapidly changing world. Day 1 | Oct 1 – 11am AEST, 9am SGT | 2 hours... READ MORE
Whether you are an established business or just starting out, this workshop is an essential part of your business tool kit and crucial to your success. Learn to: Set marketing goals that work Choose the right activities for your business Use market research and maximise customer service Make the most of marketing processes and systems... READ MORE
There is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year. There is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year. If your marketing team hasn't evolved its approach to... READ MORE
Not Your Typical Marketing Conference. By popular demand, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more. While the world changes around us, SEO doesn't stop —... READ MORE
Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it. Do you know who your ideal customer is and how to identify customer touchpoints? Join EDGE and ICUBE in a workshop to define your ideal customer and map out their journey, understand the customer... READ MORE
