Marketing news, events and resources
Being a customer-obsessed business is no longer a differentiator in a competitive market; it’s the cornerstone of survival. As we all navigate our journey to customer-centricity, take a moment to pause and to recognise and reflect on yours and your team’s hard work, and to celebrate the ways in which you’re championing the customer within... READ MORE
With insights from over 1,000 professionals across marketing teams and creative agencies, the findings reveal concerning trends and critical barriers impacting the industry. The aim of The BetterIdeas Project is to enhance creative decision-making and establish better idea evaluation practices, helping you deliver more impactful and high-quality work that you can truly be proud of.... READ MORE
Discover how AI imagery and custom GPTs (AI models trained to communicate in your unique brand voice) are reshaping marketing for businesses with lean teams and marketing budgets. Steve will showcase real-world examples of AI-generated imagery and brand-trained GPTs in action across industries such as travel, professional services, construction, and franchising. He’ll reveal how these... READ MORE
Spanning ten content streams across the two conference days, Mumbrella360 is all about learning directly from the disruptors, futurists, challengers, rulebreakers and master practitioners, as they reveal the keys to brand building and marketing effectiveness. Whether it's balancing the long and the short or the art and the science, make sure you join the entire... READ MORE
The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method. Learn how to evaluate ad concepts and make better creative decisions. Designed to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic... READ MORE
Pieter-Paul von Weiler and Matt Davies from BetterBriefs will discuss the common pitfalls of marketing briefs and offer practical advice for how to get to better briefs and briefings.
In this webinar, we’ll learn how to leverage the power of Canva and its AI tool, Magic Write, for bulk uploads and scheduling of social media content. In this interactive session, we will demonstrate step-by-step how to create a month’s worth of engaging social media posts using Canva’s innovative AI technology.
The best marketing decisions are backed by rigorous research. The best research creates real-world impact. Join 150+ marketing researchers and industry leaders at Australia's only symposium designed for both. Where academic rigour meets business application. The Marketing Analytics Symposium Sydney (MASS), in its fifth edition, is a distinguished annual event hosted by the University of... READ MORE
You’ll finally know exactly what to do, from creating cover photos for your reels to designing highlight graphics that people actually click on. Oh, and those carousel templates you’ve been avoiding? You’ll master them.
The Customer 360 Symposium is back for its 13th year, bigger and better than ever, bringing together over 150 of the most influential CX and Customer Insights leaders from the leading organisations in Australia and New Zealand. The event takes place in the beautiful Hunter Valley, where for two days, delegates can escape the distractions of the daily routine,... READ MORE