Getting to better ideas: improving your creative decision making

Online

With insights from over 1,000 professionals across marketing teams and creative agencies, the findings reveal concerning trends and critical barriers impacting the industry. The aim of The BetterIdeas Project is to enhance creative decision-making and establish better idea evaluation practices, helping you deliver more impactful and high-quality work that you can truly be proud of.... READ MORE

How AI imagery and custom GPTs are redefining marketing

Online

Discover how AI imagery and custom GPTs (AI models trained to communicate in your unique brand voice) are reshaping marketing for businesses with lean teams and marketing budgets. Steve will showcase real-world examples of AI-generated imagery and brand-trained GPTs in action across industries such as travel, professional services, construction, and franchising. He’ll reveal how these... READ MORE

Mumbrella 360 2025

Carriageworks NSW

Spanning ten content streams across the two conference days, Mumbrella360 is all about learning directly from the disruptors, futurists, challengers, rulebreakers and master practitioners, as they reveal the keys to brand building and marketing effectiveness. Whether it's balancing the long and the short or the art and the science, make sure you join the entire... READ MORE