Marketing news, events and resources
93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy, and only 33% say they are effective at content marketing.1 With brands publishing so much content every day, the question is no longer whether you should be creating content, but how to make your content more effective in... READ MORE
From the big names in broadcasting, technology, and top-end production companies, to content creatives and innovative startups, NET-WORK-PLAY connects you with the best minds in the factual content creation and content delivery industries today. NET-WORK-PLAY is presented by AIDC Ltd, a 27 year old peak organisation for the factual film and television industries. AIDC’s annual... READ MORE
Humans exist through their community and their conversation. Brands are no different, and particularly brand that have been created through the Brand Storytelling process. Conversation is the oxygen that sustains great, human brands, and done well, creates tribes of customers and fans. The art of digital conversation teaches you how to take that authentic story... READ MORE
"Content marketing is a marketing technique concerned with creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience - with the objective of driving profitable customer action" (The Content Marketing Institute 2013). In this one day intensive workshop participants will learn the principles and methodology of... READ MORE
ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year, Data Day will provide a world class list of speakers, delivering real insights into how companies are winning with data. Your competitors are planning to make more of data. Make sure you’re ahead of them. Register today. THE PROGRAM... READ MORE
This one day intensive workshop aims to equip participants with particular writing skills to enhance their ability to produce engaging online copy. Most people find themselves needing to write for an online medium and the demand for web based copy is on the rise. This can mean producing engaging copy for your company's website, creating... READ MORE
Content Creation Day is a workshop designed to teach marketers to design, create, use and upload content for social media using the latest content generating tools with the help of 4 leading content creation experts. The workshop will allow participants to interact with and learn from 4 social media and content creation experts on various... READ MORE
Sydney Breakfast Seminar - Mobile Opportunities - 4 Industry Leading Speakers - Tickets Only $15
IAB Mobile Landscape 2015 Results - Melbourne This event will reveal the findings from IAB Australia's 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in... READ MORE
Our 21 April Networx looks at Email Marketing – Why it still works! Our panel includes Email Marketing and CRM professionals and practitioners across banking, wellness and not for profit.