Marketing news, events and resources
As a business professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and... READ MORE
IAB Australia and the Outdoor Media Association (OMA) are back in 2024 bringing you Powering DOOH . The half-day conference which will be held on 4, April 2024 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
Welcome to Mumbrella360, where the most brilliant minds and daring innovators in the realm of media and marketing converge. It's the epicenter of inspiration, the gathering place for industry trailblazers, and the crucible in which the future of our field is forged. Join us in this immersive three-day event, where you'll gain expert knowledge, network... READ MORE
Even though marketers have more data than ever, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data, activities, and teams. With that, you’ll be able to ‘speak c-suite’, and... READ MORE
Boost sales, generate leads, improve customer service and increase brand awareness on Facebook. Maximise the power of social media with Facebook, the home of online community building. Entertain and engage Create a Uncover the value of meta business suite, Facebook shops, business pages, groups, services, messenger and ads manager, and more. Key Outcomes · Creating... READ MORE
Unlock the potential of LinkedIn with expert guidance from Karen Tisdell, one of Australia's leading LinkedIn marketing experts. Join us for an exclusive live workshop where you'll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn. In this workshop, Karen will provide a step-by-step approach to mastering LinkedIn... READ MORE
The past twelve months has seen extraordinary changes in capital and financial markets, driven by various factors, including interest rate hikes, inflation concerns, and geopolitical tensions. Coupled with emerging ESG considerations, tightening regulations and the cost-of-living crunch, marketers within the financial services industry are left navigating choppy waters. Mumbrella's Finance Marketing Summit is your opportunity... READ MORE
Get ready for the highly-anticipated return of the Mumbrella Awards in 2024, honoring excellence across marketing, advertising, media, production, PR, and communications. Recognising outstanding teams, individuals, strategies, and campaigns from Australia and New Zealand, winners will be unveiled at a prestigious gala dinner at The Star Sydney following a rigorous judging process overseen by industry's... READ MORE
The 10th annual TECHSPO Auckland, two-day technology expo returns August 8th and 9th, 2024 to the luxurious Hilton Auckland Hotel in Auckland, New Zealand. TECHSPO Auckland brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase... READ MORE
The annual TECHSPO Melbourne, two-day technology expo returns August 14th and 15th, 2024 to the iconic Melbourne Cricket Ground (MCG) in Melbourne, Australia. TECHSPO Melbourne brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the... READ MORE