Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Packaging is the first thing that a consumer sees, it creates perceptions about your company and this can have both a positive and negative influence. At this event you will her from Lisa Mathews who is an ex-marketer, brand strategist and Head of Frost* collective’s packaging design agency Jack, she will be speaking about her... READ MORE
There has been a shift in the retail marketing industry where consumers want to spend more time with the retailers so that they can have delivered to them what they want and when they want it. A reward for loyalty may be different for many customers and the key rule is they want it their... READ MORE
The art of storytelling is an essential part of your brand and marketing strategy due to the changing online environment in which we engage our customers. Great content that tells your brand’s ‘story’ in a genuine and authentic way will resonate with your customer, and as a result word of mouth endorsements in the form... READ MORE
With there being millions of Facebook accounts all over the world, Facebook is a great way to advertise your business. It is a very powerful medium, if you know how to use it. This event has been created to show marketers how to use it, from Facebook Local, Running a campaign in Ads Manager to... READ MORE
LinkedIn is the fastest growing social media platform at this moment, 3 out of 4 users are key decision makers - A perfect marketing channel for building brand awareness and creating business opportunities. This interactive workshop will give you the tools to build both your personal professional brand and your company’s brand on LinkedIn.
3 day event full of forums, interactive workshops and discussions that will provide insights, examples and tips that will help to take your marketing strategies to the next level. Day One: Marketing to Youth & Parents Day Two: Gen Y & Gen Z Day Three: Gen X & Baby Boomers Sharing insights and learnings through... READ MORE
Over the past 10 years, the growth of digital advertising as increased dramatically, it has become an incredible hot topic. Sometimes it is the revenue component, audience measurement, ROI, measurement across media or other areas, it has never been more important. This conference has been split into 2 streams depending on what you need, one... READ MORE
With the competitive pressures that are amongst the marketing departments , CMOs are having to work harder with their brands in order to create meaning, guide strategy and boost prosperity. In order to create a unique advantage the marketing department is now having to design strong brand identities, engage across generations and also personalise brand... READ MORE
Do you want to uncover the models and strategies that are determining growth and resilience in 2018 and beyond? Join your colleagues from across different media spectrums including television, film, radio, music, games plus more. You will learn about the transformation of speed, scale and impact of consumer interaction with media across all forms and... READ MORE
ad:tech Sydney is a 2 day conference designed to help marketers market smarter in a digital world.
